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Knoxville, TN; Tennessee SP
Source: LEARFIELD careers · View original posting
From LEARFIELD's posting. “We” and “our” refer to the employer.
As part of Learfield Studios, the Social Content Specialist plays a key on-site role at the University, supporting the development and production of original and branded content in collaboration with the athletics department. Reporting to the Supervising Producer and working closely with the local sales team, this role partners with athletic department content teams, school production staff and Learfield colleagues to ideate, create, and execute robust original and branded content offering and calendar that enhances fan engagement and
drives revenue opportunities across school athletic social channels.
Essential Functions and Responsibilities
Assist in creating original, branded and NIL video and social content in partnership with school teams to drive fan engagement across social channels and generate revenue opportunities for local sales staff.
Support the development of custom-branded social content for local Learfield property sales teams.
Assist in the creation of content for various platforms including but not limited to multimedia audio/video, animation, graphics, and sponsorable content.
Serve as a liaison—alongside the Supervising Producer—between the athletics department content team, local Learfield sales teams, and national sales.
Support the creative process from concept through final deliverables, including writing, producing, shooting, and occasionally overseeing editing.
Assist the Supervising Producer and University production teams in the creative development of Learfield-led original content initiatives.
Participate in the production of Learfield live-action shoots and other on-site content opportunities at the University.
LAYIQ is an independent job-discovery service. This listing does not imply a partnership with or endorsement by the employer. Review the original posting for current details and availability.
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