layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

LAYIQ - Sr. Licensing Manager, Amazon MGM Studios- Consumer Products at Amazon

Key job responsibilities
Strategic Deal Structuring & Negotiation
-Lead complex, multi-territory licensing negotiations with major manufacturers and strategic retail partners
-Structure deals encompassing royalty rates, minimum guarantees, advance payments, and performance milestones
-Negotiate renewal terms and drive expansion opportunities with existing partners to grow revenue and portfolio breadth
Franchise Strategy Development
-Manage a portfolio of strategic titles and franchise licensing partnerships
-Build multi-year licensing roadmaps aligned with content release schedules, marketing campaigns, and audience growth targets
-Identify untapped category opportunities and prioritize expansion based on audience insights and competitive analysis
-Lead cross-functional franchise planning sessions with content, marketing, retail, and legal teams
Data-Driven Insight & AI-Enabled Decision-Making
-Leverage data analysis, business intelligence tools, and dashboards to identify licensing opportunities, forecast revenue, and measure partner impact
-Apply AI tools to accelerate deal analysis, market research, and reporting workflows, and champion automation that improves team efficiency
-Use AI/ML-driven insights (e.g., audience segmentation, product and category trends) to inform franchise strategy and portfolio decisions
Partner Performance & Portfolio Management
-Establish KPIs and performance benchmarks for licensing partners; conduct quarterly business reviews with top accounts
-Drive growth through proactive portfolio optimization across product categories, price points, and distribution channels
-Manage underperforming partnerships, including escalation planning, remediation strategies, and termination when required
Team Leadership & Mentorship
-Mentor and coach junior team members on deal negotiation, partner management, and franchise strategy best practices
-Contribute to team processes, operational playbooks, and best-practice documentation to drive consistency and efficiency
-Represent the licensing team in cross-functional planning meetings, senior leadership reviews, and external partner summits

Experience influencing multiple stakeholders and leading cross functional teams across geographies and business units
Experience working with technical and product stakeholders to define requirements, prioritize features, and influence product roadmaps
Experience designing, implementing, and scaling upskilling, apprenticeship, or workforce development programs across large-scale operations or corporate environments, including forecasting workforce needs and leveraging analytics to drive program decisions
Equal Opportunity
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Sr. Licensing Manager, Amazon MGM Studios- Consumer Products

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