layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

LAYIQ - Senior Specialist, Programmatic Media at Whoop, Boston, MA

2-4 years of experience in programmatic media buying and campaign management, with strong hands-on DSP experience across campaign setup, optimization, and reporting
Strong understanding of programmatic channels including CTV, OLV, display, and digital audio
Strong analytical skills with the ability to identify performance trends and translate them into actionable in-channel optimizations
Strong budget management and organizational experience, including pacing, actualization, and reconciliation
Exceptional attention to detail, communication, and organization, with a proactive mindset and ability to manage multiple global campaigns, budgets, partners, and deadlines
Experience managing global or multi-market programmatic media campaigns is a plus
Experience supporting brand-focused media campaigns and awareness KPIs is a plus
Strong commitment to embracing and leveraging AI tools in day-to-day tasks, ensuring AI-assisted work aligns with the same high-quality standards as personal contributions.
This role is based in the WHOOP office located in Boston, MA. The successful candidate must be prepared to relocate if necessary to work out of the Boston, MA office.
Interested in the role, but don’t meet every qualification? We encourage you to still apply! At WHOOP, we believe there is much more to a candidate than what is written on paper, and we value character as much as experience. As we continue to build a diverse and inclusive environment, we encourage anyone who is interested in this role to apply.
WHOOP is an Equal Opportunity Employer and participates in E-verify to determine employment eligibility
The WHOOP compensation philosophy is designed to attract, motivate, and retain exceptional talent by offering competitive base salaries, meaningful equity, and consistent pay practices that reflect our mission and core values.
At WHOOP, we view total compensation as the combination of base salary, equity, and benefits, with equity serving as a key differentiator that aligns our employees with the long-term success of the company and allows every member of our corporate team to own part of WHOOP and share in the company’s long-term growth and success.

Senior Specialist, Programmatic Media

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