layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

LAYIQ - Growth Manager, Activation & Habituation at Block

5+ years of experience in growth product, growth marketing, lifecycle marketing, CRM, growth strategy, business operations, or a consumer-facing analytical role in a B2C tech environment
A track record of owning a growth goal end-to-end, from opportunity through measurable impact, including real ownership of what got built and shipped
Experience shaping the product experience itself and working directly with engineers to ship it
Comfort moving between strategy and hands-on execution. You're as willing to write and launch a message as you are to define a product change or build the model behind it.
Strong data instincts. You can size an opportunity, build an impact model, and diagnose a funnel from first principles, and you're comfortable pulling and interpreting data yourself, whether through SQL, AI tools, or other means. Experience with data modeling or opportunity sizing frameworks required
Deep experimentation experience. You know how to build a backlog, design rigorous tests, and use results to drive compounding improvements
Hands-on experience with a CRM or marketing automation platform (e.g., Braze, Iterable, Salesforce Marketing Cloud), or strong reason to believe you'd ramp on one quickly
Fluency with AI tools as a core part of how you work, with the ability to automate, accelerate, and scale output in ways that set a new standard for the team
Clear, structured, takeaway-first communication. You can turn complex analysis and ambiguous situations into crisp strategy and actionable recommendations
Nice to Have
Experience as a growth PM or in another role where you owned a product roadmap
Experience with onboarding, activation, or referral programs specifically
Familiarity with regulated or trust-sensitive products (e.g., fintech, financial services, or healthcare)
Experience with incentive mechanics or in-app personalization
Technologies We Use and Teach
Braze, Iterable, or similar CRM and marketing automation platforms
SQL and AI-assisted analysis for self-serve opportunity sizing
AI tools (Claude Code, Goose, or others) for strategy, execution, and automation
EEOC
We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is an equal opportunity employer evaluating all employees and job applicants without regard to identity or any legally protected class. We will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.
We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible.
Want to learn more about what we’re doing to build a workplace that is fair and square? Check out our I+D page.
While there is no specific deadline to apply for this role, U.S. roles are typically open for an average of 55 days before being filled by a successful candidate. Please refer to the date listed at the top of this job page for when this role was first posted.
Block takes a market-based approach to pay, and pay may vary depending on your location. U.S. locations are categorized into one of four zones based on a cost of labor index for that geographic area. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.
To find a location’s zone designation, please refer to this resource
. If a location of interest is not listed, please speak with a recruiter for additional information.
Zone A: $163,600 — $245,400 USD
Zone B: $152,200 — $228,200 USD
Zone C: $144,000 — $216,000 USD
Zone D: $135,800 — $203,600 USD
Application Guidelines
Candidates may submit up to 9 active applications within a 60-day period. Reapplications to the same role are accepted 90 days after a previous application has been reviewed.
Use of AI in Our Hiring Process
We may use automated AI tools to evaluate job applications for efficiency and consistency. These tools comply with local regulations, including bias audits, and we handle all personal data in accordance with state and local privacy laws.
Contact us here with hiring practice or data usage questions.
Every benefit we offer is designed with one goal: empowering you to do the best work of your career while building the life you want. Remote work, medical insurance, flexible time off, retirement savings plans, and modern family planning are just some of our offering.
Check out our other benefits at Block.
Block, Inc. (NYSE: XYZ) builds technology to increase access to the global economy. Each of our brands unlocks different aspects of the economy for more people.
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Growth Manager, Activation & Habituation

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