layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

LAYIQ - Demand Generation Associate at forum ventures

Experience: 0 to 2 years in B2B marketing, demand generation, marketing operations, or a related role. Internships and campaign work count.
Execution: You ship. You can take a campaign from idea to launch on a deadline and sweat the details along the way.
Analytical mindset: You're comfortable with numbers. You look at results, figure out why something worked or didn't, and adjust.
Writing: Clear, compelling copy for emails, landing pages, and ads, adapted for technical and compliance audiences.
Tools: Familiarity with a marketing automation platform or CRM, such as HubSpot, is a plus. So is experience with LinkedIn ads.
Relationship skills: You're comfortable working with customers and internal teams, and you make people feel their time is well spent.
Technical curiosity: You're willing to learn a technical product and eager to understand data privacy, AI, and compliance.
Low ego, high ownership: You see list cleanup, form testing, and UTM tracking as part of the craft.
Growth Path
This role builds a strong foundation in B2B marketing, with paths into senior demand generation, ABM, marketing operations, or campaign leadership as the team grows.
How Success Is Measured
Net-new leads added to the database from target segments
MQLs generated by campaigns
Webinar registration and attendance rates
Campaign conversion rates and cost per lead
Pipeline sourced and influenced by marketing programs
Case studies completed per quarter
Rep-ready assets shipped and used in deals
Why Limina
Category leadership: We're the most accurate contextual data intelligence engine on the market, trusted by regulated enterprises across financial services, insurance, healthcare, and technology.
Perfect market timing: Every organization building AI is grappling with how to govern sensitive data inside it.
Real impact early: You'll help build a marketing function from the ground up, and your campaigns will show up directly in pipeline.
Competitive compensation: Base plus variable, equity participation, and comprehensive benefits.

Demand Generation Associate

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