layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

LAYIQ - Senior Analyst-Analytics, Consumer Bank (L09) at Synchrony Financial

Perform end to end analytics for the Consumer Bank including: Acquisition, Deposit balances and flow of funds , Customer Segmentation and profiling, Product adoption Cohorts/vintage analyses, attrition and retention
Support marketing campaign analytics, targeting and performance measurement, test and learn initiatives and quantify incremental impact
Collaborate with US-based analytics and business stakeholders across finance, treasury, marketing, product, digital and customer experience
Build analytical datasets using SQL/SAS and perform exploratory and deep-dive analyses, identify trends, opportunities and potential risks
Develop and maintain KPIs, dashboards and recurring reporting.
Create clear visualizations and presentations to communicate analytical findings
Ensure analytical outputs meet appropriate standards for data quality, governance, compliance and documentation
Ability to generate insights from the data and provide deep dive analysis
Deliver projects adhering to timelines, accuracy & compliance with meticulous project management
Understanding the requirements clearly and communicate with stakeholders and internal team members
Acquire proficiency with different data tools, software, techniques to improve current capabilities and to create new analytics and data science solutions
Required Skills/Knowledge: 2+ years of hands on experience in SQL / SAS with ability to independently build queries for data extraction & aggregation - Comprehend key concepts & processes in Finance, translate them into quantitative attributes /metrics - Ability to Define Methodology, present insights to larger teams and influence decision making.
Experience working with large and complex datasets
Advanced proficiency in MS-Excel and MS-PowerPoint with superior data analyses and storyboarding skills.
Strong written/oral communication & stakeholder management skills.
Proven ability to independently deliver Analytical solutions for Business problems.
Desired Skills/Knowledge: Strong verbal and written communication skills; ability to engage effectively with a broad range of audiences including senior business leaders, other senior analytics leaders, and highly technical talent
Ability to effectively prioritize and manage multiple projects concurrently with commitment to deadlines.
Proven hands-on experience utilizing SAS, SQL and Tableau; Experience with open-source tools such as R and Python is a plus
Exposure to modern cloud-based analytics and data platforms such as AWS, Amazon Redshift, SageMaker, S3, Glue or similar technologies is a plus
Experience in consumer banking, retail banking or financial services.
Understanding of macro-economic conditions
Eligibility Criteria: Degree in Statistics, Mathematics, Economics, Engineering, or any other quantitative streams with 2+ years of hands-on relevant analytics experience or Minimum 4+ years of hands-on relevant work experience in lieu of specified degree.

Senior Analyst-Analytics, Consumer Bank (L09)

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