layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

LAYIQ - Director, NIL Revenue & Activation - University of Alabama at LEARFIELD

NIL Strategy & Leadership
Drive NIL Dealmaking Revenue strategy, support all NIL sales efforts with the Sports Properties Team, manage and lead dedicated NIL Sports Properties staff (sales and fulfillment)
Design and implement a sustainable NIL infrastructure aligned with university values, athletic priorities, and national regulations.
Partner with Vice President/General Manager of Crimson Tide Sports Marketing and athletics leadership (e.g., development, MMR, compliance) to optimize NIL strategy and athlete opportunities.
Lead evaluations of NIL revenue potential, staffing needs, and organizational processes for continued growth.
Provide strategic input on potential revenue-sharing models, athlete incentives, and policies that support a competitive NIL ecosystem.
NIL Operations & Administration
Oversee daily NIL operations at the Advantage Center, including budget management, fulfillment, local deal flow, athlete education, and stakeholder coordination.
Serve as the primary liaison between student-athletes, brand partners, and the athletics department.
Ensure accurate dissemination of deal metrics and uphold internal and external compliance standards.
Athlete Relations & Contracting
Act as point of contact for athletes on NIL opportunity awareness, fulfillment, and support.
Collaborate with legal and compliance on contract reviews and risk mitigation, including House settlement terms.
Support recruiting and retention efforts by developing custom NIL pitch materials and activation examples for coaches.
Business Development & Partner Collaboration
Partner with the MMR sales team to align NIL initiatives with existing and new sponsorship revenue opportunities.
Lead and participate in brand partner conversations, including non-sponsor NIL deals and donor engagement.
Oversee packaging, pricing strategies, proposal development, and contract finalization.
Identify and promote NIL revenue opportunities that extend beyond existing sponsorship structures or traditional athletics budgets.
Oversight of Events, Operations & Creative
Provide leadership oversight (but not direct execution) of NIL-related events, content creation, social media strategy, and facility management.
Support the execution of NIL marketing campaigns and events in collaboration with content and operations staff.
Monitor success metrics and athlete brand development using social and performance data.

Director, NIL Revenue & Activation - University of Alabama

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