layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

LAYIQ - Brand Designer at Museum of Ice Cream

Concept & Art Direction
Concept: Contribute original ideas and develop visual territories from a clear brief and creative direction through final execution.
Art Direction: Develop and articulate visual directions for assigned projects. Support or lead defined aspects of photography, film, illustration, motion and experiential execution with guidance from the Creative Director or Senior Designer.
Collaborate: Partner with the Creative Director, writers, producers, marketers and fellow designers to create cohesive, insight-driven work and strengthen ideas through every stage of development.
Design & Production
Integrated Campaigns: Translate a strong campaign idea into a coherent visual system across advertising, social, lifecycle, digital, out-of-home, partnerships, retail and physical experiences.
Brand Systems: Support the Creative Director and Senior Designer in evolving MOIC’s visual system. Help translate new direction into clear guidelines, templates and tools, apply the system across real work and identify where it needs clarification.
Hands-On Design: Personally design, adapt and quality-check work, including layouts, presentations, digital assets for web, environmental graphics, retouching, prepress, production specifications and vendor-ready files.
Performance & Lifecycle: Design and iterate static and motion assets for paid media, landing pages, email and other conversion-focused channels, using performance insights to improve the work.
Cross-Functional Collaboration
Integrated Partners: Work closely with Growth, Lifecycle, Social, Partnerships and museum teams to understand the business objective, audience, channel and experience behind each assignment.
Brand Stewardship: Apply MOIC’s evolving visual system consistently and help improve the tools used by internal teams, agencies, partners and vendors.
Production Partners: Work with the Senior Creative Producer, photographers, directors, illustrators, printers, fabricators and other specialists to ensure execution meets the creative intent and technical requirements.
Ownership: Manage multiple assigned projects, ask for direction when needed, respond constructively to shifting priorities and remain accountable for the craft, accuracy and completeness of final deliverables.

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