layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

LAYIQ - Senior Product Manager, Advertising – Supply Integrations at Roku

Partner with publisher and operations teams internally and publisher partners externally to identify efficient and innovative ways to bring inventory into Roku's ecosystem
Shape how ad innovations such as interactive ads, pause ads, and native formats extend to publisher partners
Analyze publisher signals that monetize effectively and collaborate with partners to provide or enhance those signals using internal systems and external partnerships
Build metrics that communicate partner success and ensure the right outcomes are being measured
Develop a long-term partner roadmap aligned with company objectives and informed by partner success and roadmaps
Collaborate with colleagues to understand and improve how the exchange handles and optimizes impressions
Enhance privacy-safe, regulatory-aware controls related to consent, privacy signals, opt-in/out, and sensitive ad categories
Own experimentation execution for pricing and routing changes, with clear measurement of impact on fill rate, CPM, latency, revenue, and user experience
Model and forecast supply-demand elasticity by inventory segment (device type, content genre, daypart, geography) to inform pricing and packaging strategy
Stay current on programmatic and CTV ecosystem shifts including SSP consolidation, curation, supply path optimization trends, and privacy-driven identity changes, and adapt algorithms accordingly
Work directly with industry groups such as the IAB Tech Lab to understand how supply partners operate and how to collaborate most efficiently
Define product requirements, user stories, and acceptance criteria for complex technical features
Work closely with engineering teams to balance technical feasibility with business impact
Analyze feature performance using data, customer feedback, and market trends to inform iterative improvements
Communicate product strategy, roadmap, and progress to executive leadership and cross-functional stakeholders
We're excited if you have
4+ years of product management experience, with at least 2 years in an RTB-enabled ad technology company (large publisher operating a scaled exchange, SSP, or DSP)
Experience working at a CTV publisher or CTV platform in the area of platform or publisher integrations
Technical educational background
Understanding of RTB and exchange dynamics
Advertising DNA: Understanding of advertiser and agency dynamics and how different parties work with DSPs, SSPs, and publishers
Statistics and data analysis skills
Proven ability to work cross-functionally with engineering, data science, sales, partnerships, and executive stakeholders
Strong written and verbal communication skills with the ability to explain complex technical concepts to both technical and non-technical audiences
Strategic thinking with strong execution skills, including the ability to see the big picture and engage in the details to drive results
What's Roku's approach to hybrid working?
Roku fosters an inclusive and collaborative environment where teams generally work in the office Monday through Thursday. Fridays are generally flexible for remote work, except for employees whose specific roles or assigned office location require five days' a week attendance.
What are some of the benefits?
Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Employees are supported in taking time off, in accordance with local leave policies and other personal needs to support their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.
Accommodations
Roku welcomes applicants of all backgrounds and provides reasonable accommodations and adjustments in accordance with applicable law. If you require reasonable accommodation at any point in the hiring process, please direct your inquiries to EmployeeRelations@Roku.com.
What should I know about Roku's culture?
Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV.
We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002.
To learn more about Roku, our global footprint, and how we've grown, visit https://www.weareroku.com/factsheet.
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Senior Product Manager, Advertising – Supply Integrations

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