layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

LAYIQ - Senior Creative Strategist, Performance Marketing at Block

Own creative and content strategy for an assigned growth portfolio, connecting business objectives, audience needs, product value propositions, and channel behavior across mid- and lower-funnel experiences. Lead initiatives from strategy through delivery and optimization.
Build audience-specific and audience-agnostic messaging frameworks and hierarchies that establish what we need to communicate and how it should flex across paid and unpaid channels, funnel stages, formats, and corresponding landing pages.
Identify unmet audience needs and opportunities for creative, content, and experience experimentation. Use performance data, customer research, channel trends, and business priorities to develop hypotheses and make a clear recommendation on what to build or test next.
Co-develop quarterly tactical plans with the Creative & Optimization Strategy Lead and channel partners. Own the testing roadmap for your portfolio, defining hypotheses, isolated variables, success measures, resource needs, and tradeoffs.
Lead net-new creative and content development from insight and concept through launch. Write strategic briefs, develop messaging and content, provide actionable feedback, and coordinate creative, agency, and technical partners. Use self-serve tools to produce and iterate directly when appropriate.
Own performance reviews for your initiatives with channel and analytics partners. Use quantitative and qualitative evidence to understand what performed and why, distinguish creative signals from media delivery and audience effects, and recommend the next action.
Synthesize learnings across experiments and channels, identifying patterns beyond individual test results and using them to inform future messaging, creative, audience, and channel strategies.
Scale winning messages and concepts across paid social, display, native, online video, streaming/CTV, mobile, digital out-of-home, direct mail, and emerging channels. Extend relevant learnings into unpaid content, website experiences, and other seller touchpoints.
Identify, prioritize, and execute landing page experiments to improve conversion, translating audience insights and creative learnings into tests of messaging, content, and page experiences. Make updates directly through self-serve tools or work with cross-functional partners to launch tests, evaluate results, and iterate.
Develop and improve self-serve, AI-enabled frameworks, templates, tools, and workflows that increase creative and content quality, testing speed, and scale. Apply AI across research, ideation, briefing, development, experimentation, and analysis, evaluating output for accuracy, brand alignment, and usefulness.
Connect creative and content decisions to business outcomes. Prioritize opportunities and resources based on likely impact, effort, and evidence, and communicate recommendations, progress, and results clearly to stakeholders and leadership.
Bring structure to ambiguous, complex initiatives: define the problem, develop a point of view, align stakeholders, resolve dependencies, and drive delivery independently. Build trusted partnerships across channel marketing, creative, agencies, analytics, CRO, Web, SEO, and other teams.

6+ years of relevant experience across creative strategy, performance marketing, growth marketing, integrated marketing, content strategy, advertising, or a related discipline, with demonstrated ownership of complex programs and measurable business outcomes.
A marketer’s mindset with strong creative judgment and business acumen. You can develop strategy across distinct audiences and acquisition journeys, connect mid- and lower-funnel experiences, and turn business needs into effective creative and content.
Advanced fluency with AI-powered tools and workflows, with a demonstrated ability to use AI as an integral part of creative strategy. You regularly apply AI across research, ideation, briefing, creative development, analysis, and optimization; build repeatable workflows that improve speed, quality, and scale; and bring a critical, experimental mindset to emerging tools and capabilities.
Strong analytical and experimentation skills, with experience forming hypotheses, designing or evaluating creative tests, interpreting performance data, and translating results into clear recommendations for what to test next.
Experience developing messaging strategies, value propositions, creative territories, or messaging hierarchies and translating them across audiences, funnel stages, channels, and formats.
Experience independently leading complex creative or content initiatives from audience insight and strategic planning through launch and iteration, including writing clear briefs, developing messaging, and guiding creative and production partners.
A strong understanding of performance marketing and the relationship between creative, media, content, and the post-click experience. You can identify how messaging and experience changes may improve conversion and partner with specialists to test them.
The ability to synthesize learnings across multiple experiments and channels, identify meaningful patterns, and develop a clear point of view on where the greatest opportunities lie.
Strong cross-functional influence, prioritization, and communication skills. You can navigate ambiguity, align stakeholders without formal authority, make sound tradeoffs, and drive work to completion with limited direction.
Preferred Experience
Experience in an agency environment, particularly working across strategy, media, creative, and campaign execution.
Experience developing unpaid content, SEO-informed website experiences, educational resources, or interactive decision tools such as calculators, in partnership with content, SEO, Web, or technical teams.
Experience building creative testing programs or experimentation frameworks at scale.
Experience with conversion rate optimization, landing page experimentation, or other forms of digital experience optimization.
Experience developing self-serve creative systems, templates, playbooks, or AI-enabled workflows.
Experience marketing products to small businesses, merchants, or B2B audiences.
We're working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is an equal opportunity employer evaluating all employees and job applicants without regard to identity or any legally protected class. We will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances.
We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible.
Want to learn more about what we're doing to build a workplace that is fair and square? Check out our I+D page.
While there is no specific deadline to apply for this role, U.S. roles are typically open for an average of 55 days before being filled by a successful candidate. Please refer to the date listed at the top of this job page for when this role was first posted.
Block takes a market-based approach to pay, and pay may vary depending on your location. U.S. locations are categorized into one of four zones based on a cost of labor index for that geographic area. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.
To find a location’s zone designation, please refer to this resource
. If a location of interest is not listed, please speak with a recruiter for additional information.
Zone A: $163,600 — $245,400 USD
Zone B: $152,200 — $228,200 USD
Zone C: $144,000 — $216,000 USD
Zone D: $135,800 — $203,600 USD
Application Guidelines
Candidates may submit up to 9 active applications within a 60-day period. Reapplications to the same role are accepted 90 days after a previous application has been reviewed.
Use of AI in Our Hiring Process
We may use automated AI tools to evaluate job applications for efficiency and consistency. These tools comply with local regulations, including bias audits, and we handle all personal data in accordance with state and local privacy laws.
Contact us here with hiring practice or data usage questions.
Every benefit we offer is designed with one goal: empowering you to do the best work of your career while building the life you want. Remote work, medical insurance, flexible time off, retirement savings plans, and modern family planning are just some of our offering.
Check out our other benefits at Block.
Block, Inc. (NYSE: XYZ) builds technology to increase access to the global economy. Each of our brands unlocks different aspects of the economy for more people.
Square makes commerce and financial services accessible to sellers.
Cash App is the easy way to spend, send, and store money.
Afterpay is transforming the way customers manage their spending over time.
TIDAL is a music platform that empowers artists to thrive as entrepreneurs.
Bitkey is a simple self-custody wallet built for bitcoin.
Proto is a suite of bitcoin mining products and services. Together, we’re helping build a financial system that is open to everyone.
Privacy Policy

Senior Creative Strategist, Performance Marketing

Employer job description

The Role

You Will

You Have

About this listing

Listing check

Similar jobs

Similar jobs