From Amazon's posting. “We” and “our” refer to the employer.
Amazon Supply Chain Services (ASCS) is solving one of the most complex challenges businesses face today: running supply chains that are resilient, cost-efficient, and capable of keeping pace with customer expectations across every channel. What we did for cloud computing with AWS, we are now doing for logistics — we built the infrastructure to serve our own customers and have now opened that network to power any business, across every mile, every channel, and every customer.
We are seeking a driven, customer-obsessed Product Marketing Manager to help shape go-to-market strategy and execution across the ASCS portfolio of supply chain solutions — including fulfillment, shipping, freight, and warehousing services. You will develop compelling positioning and messaging, enable cross-functional teams, and drive merchant acquisition and revenue growth.
This role requires someone who operates at both the strategic and tactical level — from building plans to rolling up sleeves on execution. You will work closely with Business Development, Product, Operations, Commercial, Finance, and the broader ASCS marketing team.
The ideal candidate is a B2B marketer who thrives in ambiguity, excels in cross-functional collaboration, and balances strategic thinking with attention to detail.
Key job responsibilities
Go-to-Market Execution: Support end-to-end GTM planning and execution for product launches, feature rollouts, pricing programs, and service expansions across the ASCS portfolio
Positioning & Messaging: Develop clear, differentiated product positioning and customer-facing messaging across SMB and Enterprise segments
Market & Competitive Intelligence: Conduct research to understand merchant needs; use market and competitive intelligence to identify gaps, inform prioritization, and strengthen our value proposition
Sales & Partner Enablement: Equip sales, BD, and partner teams with tools, content, and narratives to communicate value — including one-pagers, solution briefs, battlecards, case studies, and presentations
Campaign Strategy & Execution: Define and execute integrated marketing campaigns across paid, owned, and partner channels; develop segmentation and channel strategies to drive awareness and engagement
Cross-Sell & Portfolio Narrative: Partner with the broader ASCS PMM team to develop cross-sell narratives and ensure messaging ladders up to the unified ASCS portfolio story
Performance & Optimization: Define KPIs and measurement plans for campaigns; track ROI and optimize based on data and insights
Cross-Functional Collaboration: Drive initiatives in close partnership with Product, BD, Operations, Commercial, Finance, and the broader marketing organization
About the team
The ASCS Product Marketing team is the positioning and go-to-market engine within the broader ASCS marketing organization. Our mission is to deeply understand merchants, translate insight into clear and differentiated value propositions, and drive measurable adoption and growth. We operate at the intersection of Product, Sales, Finance, and Operations — combining analytical rigor with strong storytelling. Our culture is high-ownership, data-driven, and collaborative.
Basic Qualifications
4+ years of professional non-internship marketing experience
Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
Experience managing and measuring marketing performance in various channels
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience building, executing and scaling cross-functional marketing programs
Bachelor's degree or equivalent
Preferred Qualifications
Experience managing external partners to develop marketing programs
Experience presenting ideas to various levels of an organization to gain support for initiatives
Equal Opportunity
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location.
Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, WA, Bellevue - 109,100.00 - 160,000.00 USD annually
USA, WA, Seattle - 109,100.00 - 160,000.00 USD annually
About this listing
LAYIQ is an independent job-discovery service. This listing does not imply a partnership with or endorsement by the employer. Review the original posting for current details and availability.
