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Encoura
Remote, US
Source: Encoura careers · View original posting
From Encoura's posting. “We” and “our” refer to the employer.
Role Overview
The Marketing team is looking for a talented Product Marketing Manager to help convey the benefits of the Encourage program for Educators and Students. This role will work closely with our Product and Partnerships teams to execute our B2B marketing go-to-market strategy. You will lead the development of messaging, content, collateral, event deliverables, and targeted campaigns. You will understand the full breadth of the products and solutions we offer in the marketplace.
This is a highly visible role—the ideal candidate will be able to provide industry-level messaging and positioning to clearly articulate value and differentiation—for both internal and external audiences.
You will be motivated by our belief that education is the catalyst for individual success and community transformation. This position will report to the Vice President of Marketing for Encourage and work closely with our Marketing, Product, and Partnerships teams to help take our products to scale in K12 schools and enable future growth.
The annual base salary range for this exempt position is $120,000 - $140,000 and reflects the midpoint through maximum of the established range for this role.
Encoura establishes compensation using national market data, internal equity considerations, and organizational budget factors to ensure fairness and consistency across the organization. Certain roles may also be eligible for variable compensation in addition to base salary.
Employees in this role are eligible for Encoura’s comprehensive benefits package, which includes health insurance, retirement contributions, paid time off, and other programs that support employee well‑being.
Encoura’s mission is to empower students and institutions to create meaningful connections so everyone can make the most informed decisions to achieve their goals. Since 1972, the Company has evolved its products and services to better represent the link between students and higher education institutions and to create the highest probability of student success.
Encoura’s expertise now spans enrollment, research, marketing, student success, and advancement and provides an unmatched combination of higher education experience and innovative solutions for colleges and universities. The Company also offers Encourage® — the nation’s largest free college and career planning program used by millions of high school students and educators nationwide.
It is the policy of the Company to provide equal employment opportunities to all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information. All applicants must be eligible to work in the U.S.
Encoura endeavors to make reasonable accommodations for applicants with disabilities and disabled veterans pursuant to applicable federal and state law. If you are an individual with a disability and require reasonable accommodation to complete any part of the application process or are limited in the ability and need an alternative method for applying, please contact the Talent Team.
Applicants from California, please review the CA HR Privacy Notice.
To review our privacy policy, please click this link: https://encoura.org/privacy-policy/
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