layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

LAYIQ - Account Based Marketing Manager at Lone Wolf Technologies

Partner with Sales to evaluate target accounts and develop account selection criteria.
Define the strategic rationale for account prioritization and segmentation.
Determine which accounts represent the greatest opportunity and why.
Develop go-to-market strategies tailored to target account segments.
Use account, market, and performance data to continuously refine targeting strategies.
Deliver account recommendations and insights that help Sales improve account prioritization over time.
Account-Based Campaign Development & Execution
Design and execute multi-channel ABM programs, including: Email marketing
Digital advertising
Direct mail campaigns
Events and webinars
Content marketing initiatives
Create account-specific messaging and campaign strategies.
Partner with Content, Design, and Marketing Operations teams to bring campaigns to life.
Ensure campaigns align to revenue goals and account engagement objectives.
Sales Partnership & Strategic Planning
Collaborate with Sales teams to understand account priorities and opportunities.
Evaluate whether ABM is the most effective approach for target accounts.
Challenge assumptions and validate account strategies using market intelligence and data.
Provide strategic guidance on account engagement and expansion opportunities.
Act as a trusted advisor to Sales while maintaining an objective, data-driven perspective.
Measurement & Performance Strategy
Define campaign success metrics and measurement frameworks.
Partner with Marketing Operations to establish reporting for: Campaign performance
Account engagement
Pipeline influence
Revenue impact
Analyze results and translate insights into actionable recommendations.
Use performance data to optimize future campaign strategy and investment decisions.
Personalization & Optimization
Leverage account, customer, and intent data to build personalized experiences.
Segment audiences to improve campaign relevance and effectiveness.
Monitor campaign outcomes and identify drivers of success or underperformance.
Continuously test, learn, and optimize campaign approaches based on performance insights.
Account Advocacy
Serve as the voice of target accounts within the marketing organization.
Share market and account insights with Product Marketing, Sales, and leadership.
Help influence broader marketing, messaging, and product strategies based on customer needs and feedback.
Requirements:: 5-7 years of B2B marketing experience.
Proven experience building, managing, and optimizing: Account-Based Marketing (ABM) programs
Field marketing initiatives
Revenue-focused campaign strategies
Experience partnering directly with Sales organizations on strategic account planning.
Demonstrated ability to make data-driven marketing decisions and influence business outcomes.
Strong strategic thinking and ability to operate independently.
Experience developing multi-channel marketing campaigns across digital and offline channels.
Strong analytical skills with the ability to: Interpret performance data
Identify trends and opportunities
Make strategic recommendations
Excellent project management and cross-functional collaboration skills.
Exceptional written, verbal, and presentation communication skills.
Preferred
Experience in: B2B SaaS organizations
Real estate technology (PropTech)
Real estate-related industries
Experience with: HubSpot
Salesforce
Marketing automation platforms
CRM systems
Familiarity with account intent platforms and ABM technologies.
Key Competencies:: Strategic Independence
Self-directed and highly accountable.
Comfortable making decisions with incomplete information.
Challenges assumptions and validates ideas through data.
Focuses on business outcomes, not just campaign execution.
Data-Driven Decision Making
Understands the difference between engagement metrics and business impact metrics.
Uses data to guide strategy development and optimization.
Asks thoughtful questions and translates insights into action.
Cross-Functional Partnership
Builds strong relationships across Sales, Product Marketing, Marketing Operations, and Sales Enablement.
Influences stakeholders without direct authority.
Balances collaboration with strategic conviction.
Critical Thinking
Takes a first-principles approach to problem solving.
Evaluates strategies based on account needs and business objectives rather than industry "best practices."
Maintains intellectual curiosity and adaptability in a changing market.

Account Based Marketing Manager

Employer job description

Responsibilities:: Account-Based Marketing Strategy

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