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Sphere Entertainment Co.
New York City, NY
Source: Sphere Entertainment Co. careers · View original posting
From Sphere Entertainment Co.'s posting. “We” and “our” refer to the employer.
Sphere Entertainment Co. is a leader in immersive experiences, technology and media. The Company includes Sphere, an experiential medium powered by advanced technologies. The first Sphere opened in Las Vegas, with a second venue planned for Abu Dhabi. In addition, the Company includes MSG Networks, which operates two regional sports and entertainment networks, MSG Network and MSG Sportsnet, as well as a direct-to-consumer and authenticated streaming product, MSG+, delivering a wide range of live sports content and other programming.
More information is available at www.sphereentertainmentco.com.
Who are we hiring?
The Director Paid Media is responsible for building and executing full-funnel media strategies that drive measurable business outcomes. This role oversees media execution, from strategic planning and budget allocation through performance optimization, spend efficiency, and reporting. A core dimension of this position is rigorous oversight of budget pacing, ROAS maximization, and cost-per-acquisition guardrails to ensure media dollars deliver against business objectives.
Reporting into the SVP of Marketing, the Director Paid Media will oversee the development, evolution, and execution of campaign strategies across paid search, paid social, programmatic, display, and video channels. This role owns day-to-day media execution, setting clear expectations for agency partners across planning, execution, optimization, and reporting, and holding them accountable to performance benchmarks and efficiency targets.
With a focus on driving efficient customer acquisition, the Director leverages deep knowledge of consumer insights, audience segmentation, media targeting capabilities, and marketing analytics to reach, engage, and convert prospective customers.
This role demands an innovative marketer with deep understanding of the media landscape, including paid search, social, programmatic, OOH, and various DTC, streaming, SVOD, and linear TV business models and products.
What will you do?
Strategy Development
Build and execute comprehensive, full-funnel paid media strategies aligned to the customer journey
Define channel roles and investment priorities across paid social (Meta, TikTok, Reddit), paid search (Google, Bing), programmatic display, video (YouTube, CTV/OTT), and specialty/travel intent platforms
Serve as the day-to-day contact for the media agency of record, ensuring accountability for media planning, execution, reporting, and optimization while avoiding duplication of effort
What do you need to succeed?
8+ years of progressive experience in paid media or performance marketing, with demonstrated experience managing agency relationships and large-scale media budgets (seven figures or above) with accountability for ROAS, CPA, and revenue targets
Provide exceptional experiences for our guests, partners, and team members, including by adhering to our appearance and presentation guidelines while on-site.
Pay Range
$113,000 — $220,000 USD
At MSG, we recognize the importance of upskilling employees’ talents and strengths so they can drive their careers forward. We are proud to offer a robust set of tools and resources to help employees understand their interests and purpose, harness their talents and obtain the skills they need to reach the next step in their careers. Growth and longevity for our employees are top priorities here.
MSG complies with all applicable federal, state, and local laws governing nondiscrimination, including considering requests for reasonable accommodations as required.
We value diversity and are looking for extraordinary employees of all backgrounds! MSG is an Equal Opportunity Employer and provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, sexual and reproductive health choices, national origin, citizenship, age, genetic information, disability, or veteran status.
LAYIQ is an independent job-discovery service. This listing does not imply a partnership with or endorsement by the employer. Review the original posting for current details and availability.
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