E Commerce Strategy Manager

Description

Summary: The eCommerce Strategy Manager is responsible for driving measurable improvements in website performance, customer acquisition, and digital conversion through a data-driven optimization program. This helps with prioritization, execution, and measurement of website testing and Conversion Rate Optimization (CRO) initiatives across Huntington's digital properties.

Leveraging customer insights, analytics, testing platforms, and industry best practices, the position partners closely with marketing, product, analytics, UX, content, and development teams to improve customer experiences and business outcomes. The role also supports the digital acquisition ecosystem through website, landing page, and Huntington.com experiences.

Duties and Responsibilities:

Support the ongoing optimization of Huntington.com and related digital experiences through a structured Conversion Rate Optimization (CRO) program.

Identify customer experience opportunities using web analytics, behavioral data, customer feedback, competitive analysis, and industry best practices.

Develop and maintain a testing roadmap focused on increasing acquisition, engagement, conversion rates, and customer satisfaction.

Design, execute, and analyze A/B and multivariate tests using Adobe Target/Sitecore Personalize and other optimization tools.

Partner with business stakeholders to translate strategic objectives into measurable testing hypotheses and optimization initiatives.

Utilize Adobe Analytics and other measurement tools to identify friction points, drop-off opportunities, and areas for performance improvement.

Collaborate with UX, marketing, content, product, and development teams to implement and scale winning experiences.

Develop, create, and publish website content and landing pages using Sitecore to support testing and acquisition initiatives.

Support digital marketing campaigns across SEO, SEM, Email, Social, Display, Affiliate, Direct Mail, and other acquisition channels.

Develop new experiences and page layouts using HTML/CSS to support experimentation and optimization efforts.

Develop, schedule, and send emails using Salesforce Marketing Cloud (SFMC).

Ensure proper tagging, tracking, and measurement frameworks are implemented to support accurate test reporting and business insights.

Act as an internal advocate for optimization, customer experience, experimentation, and data-driven decision making.

Ensure all website and email experiences comply with brand standards, accessibility requirements, and regulatory guidelines.

Manage and prioritize multiple testing, optimization, and digital marketing initiatives simultaneously.

Successfully collaborate within an agile, cross-functional environment.

Perform other duties as assigned.

Basic Qualifications: