layiq
/la·yiq/adjective
worthy; deserving; fitting; suitable.
A role, opportunity, or path that merits attention, time, and pursuit.
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Job opportunity
Senior Associate, Global Product Solutions, Incrementality Best Practices and Insights
Los Angeles, CA, USA; Atlanta, GA, USA; Boulder, CO, USA; Chicago, IL, USA; Mountain View, CA, USA; New York, NY, USA; San Francisco, CA, USA
Source: Google careers · View original posting
- Pay
- $124,000 — $178,000 USD per year
Employer job description
From Google's posting. “We” and “our” refer to the employer.
About the job
Google’s Global Product Solutions (GPS) organization leads Google’s commercial business strategy and is responsible for driving adoption of our advertising products. This specific role is focused on Incrementality Insights and Best Practices within the Media Effectiveness Measurement team.
Google’s Incrementality solutions have the ability to reach top global advertisers with billions in total marketing budgets to help them better understand how Google media drives true causal lift and sales effectiveness for their brands. To maximize full-stack return on investment (ROI), it is imperative that customers move beyond passive measurement and actively apply data-backed optimization levers to grow incremental return on ad spend (iROAS) and allocate budgets effectively.