layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

LAYIQ - Senior Director of Merchandising Strategy & Planning at Reformation

Lead the Merchandising Strategy & Planning Function
Own and evolve the end-to-end planning function, ensuring planning is a true strategic partner to Merchandising and Buying rather than a downstream inventory executor.
Build, mentor, and manage a high-performing team of planners who think holistically about assortment, investment, and risk across channels.
Establish a culture of curiosity, accountability, and fast, disciplined decision-making within the team.
Own Category, Assortment & Investment Strategy
Partner with Merchandising and Buying to shape seasonal and annual assortment strategies, including depth, breadth, and mix by category and channel.
Shape category architecture and the resulting assortment mix—including fabric and silhouette mix—as a direct output of category and assortment planning.
Lead investment planning by buy type (core, seasonal, newness, fashion risk), ensuring dollars are intentionally allocated in line with brand and growth priorities.
Translate merchandise vision into actionable receipt plans, balancing innovation with proven programs and financial targets.
Guide decisions on where and when to place receipts across channels to maximize impact, flexibility, and speed to customer.
Own Financial Plans, OTB & Margin
Develop and own merchandise financial plans and open-to-buy that align topline sales, margin, and inventory-productivity goals.
Own gross margin end to end—effectively balancing IMU and full-price sell-through to achieve targets.
Proactively own and drive full-price sell-through performance by identifying opportunities, developing solutions, and leading the implementation of actions and process changes to improve results.
Own markdown strategy—timing, depth, and cadence—to protect margin and clear efficiently.
Protect in-season open-to-buy liquidity so there is always capital to chase proven winners.
Partner closely with Finance and Supply Chain to ensure plans are executable and appropriately risk-balanced.
Enable Omni-Channel Planning
Take an omni-channel view of assortment and investment, ensuring cohesive strategies across e-commerce, retail, and wholesale while allowing for channel-specific nuances.
Leverage all channels (direct, wholesale, offprice) to both maximize in-stock and minimize inventory risk (e.g., pooled replenishment stock).
Power the Test-and-Iterate Model with Data
Leverage historical performance, test-and-learn data, and real-time reads to inform assortment decisions and adjust investment dynamically (e.g., recuts).
Own the in-season read and chase economics that let us start small and chase big—concentrating investment into proven winners and exiting non-performers fast.
Provide clear, actionable insights to Merchandising leadership around what’s working, where to lean in, and where to pull back.
Develop planning narratives that connect data to strategy and decision-making.
Evolve Planning Tools, Systems & Process
Continuously evolve planning tools, frameworks, and ways of working—including analytics and automation—to support faster decision-making and greater strategic impact.
Help define how planning interfaces with Merchandising, Buying, and Supply Chain as the business scales.
Champion clarity and simplicity in planning outputs so insights are easily understood and acted upon.

Benefits & Perks:

Eligible employees get employer-sponsored private medical, dental, and vision insurance, as well as commuter benefits to help support your travel to and from work.
We offer competitive paid time off policies including vacation, sick leave, and company holidays for eligible employees.
We offer retirement planning support for eligible employees, including the option to invest in Environmental Social Governance-aligned (fancy way to say sustainable) funds.
We’re a mission-based company with offices in LA, NYC and London, as well as a global retail team, which means you’ll get to collaborate with people all around the world.
You’ll get access to fertility care support through
Carrot
, and up to a $5,000 USD reimbursement for related fertility expenses after 1 year of employment.
We care about the causes our employees care about so we donate to community efforts on a yearly basis.
We offer a clothing discount, culture events (like our annual Ref Values week and Volunteer Time Off), you know, all the meaningful and fun stuff!
Reformation is proud to be an Equal Opportunity Employer.
We’re committed to building a diverse and inclusive team that reflects the world we want to live in. All qualified applicants will be considered for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, or veteran status—in accordance with applicable international, federal, state, and local laws.
If you require accommodations during the application or interview process, please let us know. We’re here to ensure you have what you need to show up as your best self.
Still don’t know if you should apply?
We get it— studies show that many women and individuals from historically underrepresented communities hold back from applying unless they meet every single requirement. At Reformation, we’re all about growth, not gatekeeping. If you’re passionate about the role and excited about making fashion more sustainable, we’d love to hear from you. If this role doesn’t totally excite you, consider applying to our general application.
Want some more?! -
Sustainability, Forbes, Fast Company
California Applicant Privacy Notice found here

Senior Director of Merchandising Strategy & Planning

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