layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

LAYIQ - Marketing Manager - Growth & Events at Brillio, Dallas, TX

Growth & Campaign Execution
Build and execute targeted growth campaigns designed to create engagement, meetings, opportunities, and pipeline.
Partner closely with sales and account teams to identify priority audiences, accounts, buying centers, and growth opportunities.
Develop integrated campaigns across email, social, web, paid media, events, and other digital channels.
Translate audience and account intelligence into relevant outreach, messaging, campaigns, and experiences.
Develop campaign briefs, emails, invitations, landing-page copy, social content, presentations, and other campaign assets.
Track campaign performance and use data to continuously improve targeting, engagement, and conversion.
Move quickly from idea to execution, testing and refining programs based on performance and business needs.
Events & Experiences
Plan and execute executive roundtables, client dinners, conferences, trade shows, hospitality programs, and field marketing experiences.
Own programs from initial concept through planning, execution, and post-event follow-up.
Develop pre-event, during-event, and post-event campaigns that extend the impact of each experience and support net-new business and expansion into new buying centers.
Manage event timelines, venues, vendors, registrations, attendee communications, budgets, logistics, and on-site execution.
Work directly with executives, clients, prospects, sales teams, partners, speakers, and vendors.
Travel regularly to support events and programs in person.
Solve problems in real time and adapt quickly to changing requirements.
Ensure event engagement translates into timely, structured sales follow-up and measurable business outcomes.
AI Agents & Workflows
Manage and maintain growth and event AI agents and workflows, ensuring they remain accurate, useful, reliable, and aligned with business needs.
Build, configure, and improve agents supporting audience research, account intelligence, event planning, campaign development, communications, content, attendee management, follow-up, and reporting.
Design and maintain workflows connecting AI agents, marketing platforms, data, automation, and human decision points.
Monitor agent outputs, troubleshoot issues, and continuously improve prompts, instructions, knowledge, workflows, and processes.
Identify repetitive or manual marketing activities that can be automated or supported through AI agents.
Establish appropriate human review and approval points, particularly for client-, prospect-, and executive-facing work.
Help drive adoption of AI agents and workflows across the marketing organization.
Evaluate emerging AI tools and capabilities and determine where they can improve speed, quality, personalization, or marketing performance.
Document workflows and processes so they can be effectively maintained and scaled.
Required Qualifications: Bachelor's degree in Marketing, Business, Communications, or a related field.
3+ years of experience in growth marketing, event marketing, field marketing, digital marketing, or a related discipline.
Demonstrated experience planning and executing events and experiences across multiple formats and sizes.
Strong hands-on digital marketing capabilities across channels such as email, social, web, paid media, analytics, and event technology.
Demonstrated experience using generative AI tools as part of everyday work.
Strong interest in AI agents, automation, and emerging technologies; experience building, configuring, or managing AI agents or workflows is strongly preferred.
Familiarity with AI tools such as ChatGPT, Claude, Gemini, Perplexity, Microsoft Copilot/Copilot Studio, or similar platforms.
Familiarity with CRM, account-based marketing, and marketing automation platforms such as Salesforce, HubSpot, Demandbase, Influ2, or similar tools.
Strong project management and organizational skills with the ability to manage multiple priorities and deadlines simultaneously.
Excellent written and verbal communication skills.
Confidence interacting with senior executives, clients, prospects, partners, and sales teams.
Ability to operate effectively in an agile, fast-paced environment where priorities can change quickly.
Ability and willingness to travel regularly.
Ability to work from Brillio's Coppell office five days per week when not traveling.
Preferred Experience: Experience building or maintaining AI agents and AI-enabled marketing workflows.
Experience connecting AI tools, marketing platforms, data, automation, and human decision-making into scalable workflows.
Experience with account-based marketing and growth strategies designed to generate net-new opportunities or expand buying centers within existing enterprise accounts.
Experience partnering directly with sales and account teams to drive pipeline.
Experience measuring event and campaign effectiveness against engagement, meetings, opportunities, pipeline, and other business outcomes.
Experience in B2B technology, digital services, consulting, or another fast-paced enterprise environment.
Candidates should demonstrate the below listed critical leadership qualities: Customer Advocacy –
Lead with the client's business priorities and build relationships grounded in relevance, trust and measurable value.
Owner's Mindset –
Take accountability for the environment, issues and results; approach every support need with ownership from identification through resolution.
Innovation Ethos –
Bring new ideas and perspectives that improve the workplace experience, including thoughtful use of automation and AI-enabled tools.
Execution with Pace –
Maintain urgency, discipline and momentum when resolving issues, particularly when supporting executive stakeholders and business-critical events.
Big Picture Thinking –
Connect day-to-day technology support to broader workplace, security, cloud and digital transformation priorities.
Winning Through Teams –
Mobilize the right Brillio teams and expertise to resolve issues efficiently and deliver a seamless experience for employees and leadership.

Marketing Manager - Growth & Events

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