Senior Sales Executive

An entrepreneurial, high-performing Senior Sales Executive is required to lead the US market expansion from the ground up ($0-to-1).

This role is responsible for identifying, recruiting, onboarding, and growing a national network of independent B2B system integrators, VARs (Value-Added Resellers), and physical security installers. The position champions an innovative Edge AI video analytics solution designed to give independent integrators a high-margin, privacy-first alternative to forced cloud-subscription models.

This is a flexible, performance-driven 1099 contract engagement with a highly competitive uncapped commission structure, designed to transition into a permanent full-time W2 executive position as the US channel expands.

Key Responsibilities

• Identify, prospect, and sign net-new independent security integrators, VARs, and low-voltage contractors across target US regions.
• Develop and execute the US channel strategy, building dealer programs, margin structures, and onboarding workflows from scratch.
• Train partner sales teams, conduct live product and software demonstrations, and assist integrators in closing key end-user accounts.
• Perform site evaluations, review bill of materials (BOM), and work directly with integrators' technical teams to ensure seamless hardware/software deployment.
• Build and manage a pipeline of active channel partners, maintaining accurate forecasting and account health.

Requirements

• 5+ years of experience recruiting and managing independent B2B dealer/integrator channels in the physical security, VMS, or CCTV surveillance industry.
• Deep understanding of IP video surveillance architecture, VMS platforms, ONVIF/RTSP protocols, and edge vs. cloud infrastructure.
• Ability to conduct live technical demos without relying on dedicated sales engineers.
• Demonstrated track record of building territories or introducing new security brands from scratch.
• Existing, active relationships with regional commercial security integrators and installers across the US.
• Ability to operate independently in a fast-paced, startup environment