layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

LAYIQ - Analyst, Performance Media Analytics at Horizon Media

25% Data Communication/Cross-Functional Collaboration
Communicate concise data points, trends and measurement strategies to a broad audience of both technical and non-technical teams
Collaborate with media planning and brand strategy teams to develop KPI’s and reporting methodologies/approaches that match campaign and brand goals
25% KPI/Reporting Methodology Development
Develop processing workflows for data aggregation, cleansing and harmonization across multiple media platforms
Establish QA protocols to ensure accuracy and data granularity for analyses
25% Dashboard/Visualization Building
Build robust data visualizations and interactive dashboards that are capable of delivering information in an intelligent and digestible manner
25% Analyze Information
Bring forward insights, results, and suggest optimizations to improve said results
Peel through layers of reported data, disregarding the unnecessary, to deliver analysis and insight to both internal and external client constituents
Who You Are
An analytical mindset with the ability to communicate findings to others
An independent worker with strong time management and organization skills
A problem solver with the ability to develop creative solutions
A strong team player, willing to roll up your sleeves and collaborate with others
Nimble and flexible with ability to succeed in a fast-paced environment
Detail oriented with a commitment to follow through
Preferred Skills & Experience
Strong analytical skills are required, including the ability to analyze raw data, identify trend drivers, draw conclusions, and summarize actionable recommendations and their forecasted outcomes/implications
Expertise in Microsoft Excel and PowerPoint
Basic knowledge of data structuring with Knime, SQL, R, Python preferred.
Creative/curious approach to ramping up understanding aspects of digital advertising, digital media strategy and standard media measurement
Strong organizational skills, with the ability to aggregate information and data from multiple sources
Experience with Tableau or other data visualization/dashboarding tools preferred
Excellent verbal and written communication skills, with ability to convey and package technical findings in layman’s terms
1-2 years data & analytics or paid media experience preferred.
Certificates, Licenses and Registrations
N/A Physical Activity and Work Environment
N/A #HM
Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

Analyst, Performance Media Analytics

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