layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

LAYIQ - Field Marketing/Event Manager at Jacuzzi Group, Miami, FL

Recruiting, Onboarding and Training: Recruit, interview, and hire a team of Field Marketing Representatives
Responsible for monitoring job applications within an ATS, building pipelines of strong talent, generating referrals from the current team and on the ground talent sourcing
Design and run onboarding and training programs covering product knowledge, lead generation techniques, and Jacuzzi standards
Coach representatives through regular training, store visits, and one-on-ones
Build schedules and coverage plans that maximize lead generation
Foster a high-energy, accountable, and positive team culture
Other duties as assigned
Lead Generation Performance Management: Set clear KPIs (leads captured, lead quality, demo rate, store coverage, event performance) and manage performance through feedback, recognition, and, when needed, performance improvement plans
Hold regular skills development training sessions
Measure training effectiveness by tracking improvements in lead volume, quality, and conversion rates after each training session, adjust curriculum based on results
Review Field Marketing team performance weekly to identify trends in productivity, lead quality, store mix, and event ROI. Turn insights into specific coaching plans, training topics, event adjustments, and staffing decisions
Other duties as assigned
Store/Vendor Performance Management: Serve as the primary regional relationship owner for all of our Big Box vendor locations within the region
Build strong relationships with store managers, department leads and associates within vendor stores
Manage day-to-day performance of all stores in the assigned territory, with clear weekly and monthly lead generation targets per store
Deliver product knowledge trainings to store associates and department supervisors on a regular cadence to build product fluency, confidence, and lead-generation behaviors
Develop and refresh training content (in-store demos, talk tracks, leave-behinds, and digital materials) to reflect new products, promotions, and seasonal priorities
Identify underperforming stores and design targeted intervention plans that include training, staffing, merchandising, and event support
Other duties as assigned
Strategic Leadership: Partner cross-functionally with Jacuzzi Sales, Marketing, Operations, and Installation teams to ensure leads convert efficiently and customer experience remains best in class.
Forecast and budget field activity spend, event costs, and staffing against expected lead and revenue returns.
Drive revenue growth from Field Marketing team by prioritizing the highest-ROI stores and events
Prepare and present business reviews (weekly, monthly, and quarterly) with clear key findings, root-cause analysis, and prioritized action items for both internal leadership and vendor counterparts.
Maintain accurate reporting in CRM and lead management systems to ensure pipeline visibility and forecasting integrity
Other duties as assigned
Field Marketing/Event Manager Compensation: is based on experience; $70,000+ (Based on experience) + plus generous bonus structure
The statements in this job description are intended to describe the general nature and level of work being performed. It is not intended to be an exhaustive list of all responsibilities, duties and skills required.

Field Marketing/Event Manager

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