layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

LAYIQ - Content Strategist at MSQ DX, Atlanta, GA

Develop actionable content strategies grounded in customer needs, business goals, research, analytics, search behavior, and experience strategy
Partner with Experience Strategy to translate customer journeys, audience intent, and experience goals into clear content requirements, priorities, and recommendations
Conduct content audits and current-state assessments to evaluate content quality, performance, relevance, gaps, duplication, and opportunities for improvement
Define content hierarchies, information priorities, and content pathways that help customers find what they need and take meaningful action
Develop content prioritization and rationalization recommendations to determine what content should be retained, refined, consolidated, created, or retired
Create messaging frameworks and editorial guidelines that establish clear, consistent, audience-focused communication across digital experiences
Define content models, taxonomies, metadata, and structured-content approaches that support discoverability, personalization, reuse, and scalability
Shape SEO/GEO and AI discovery strategies by aligning content with search intent, audience questions, content quality, structure, and emerging AI-driven experiences
Support content migration planning, mapping existing content to future-state structures, templates, and content models
Establish content governance recommendations, editorial standards, and workflows that help clients maintain quality, consistency, and relevance over time
Define content performance measures and partner with Data & Insights to evaluate effectiveness, identify optimization opportunities, and inform ongoing improvements
Write, edit, or shape strategic and experience content when appropriate to the engagement|
Your Experience & Skills
4+ years of experience in content strategy, digital content, UX content, content design, or a related discipline
Strong strategic thinking and problem-solving skills, with the ability to connect customer needs, business objectives, and content opportunities
Experience working across large websites, digital products, platforms, or complex content ecosystems
Strong analytical skills and the ability to interpret research, website analytics, search performance, and behavioral insights to inform recommendations
Excellent writing, editing, and communication skills, with the ability to simplify complex information and articulate clear, compelling recommendations
Solid understanding of content architecture, structured content, CMS platforms, and component-based digital experiences
Knowledge of SEO/GEO, search intent, and emerging AI-driven discovery and their implications for content strategy
Ability to collaborate effectively across multidisciplinary teams, balancing strategic vision with practical implementation considerations
Strong organizational and presentation skills, with the confidence to communicate ideas, facilitate discussions, and present recommendations to clients and stakeholders
Agency or consulting experience is a plus
Reporting & Team
You’ll be part of the Strategy team at MSQ DX, working closely with Experience Strategy and Data & Insights while collaborating with Experience Design, Technology, and other specialists to shape and deliver impactful digital experiences.

Content Strategist

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