layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

LAYIQ - Experience Analyst at MSQ DX, Atlanta, GA

Analyze website analytics, behavioral data, search performance, and customer journeys to uncover trends, friction points, audience intent, and opportunities for improvement
Conduct current-state analytics audits and performance assessments to establish benchmarks, identify gaps, and inform future-state experience strategies and recommendations
Evaluate SEO/GEO performance, organic search visibility, search intent, and emerging AI-driven discovery trends to identify opportunities for greater discoverability and engagement
Analyze user journeys, navigation patterns, content engagement, conversion funnels, and key interactions to understand how customers move through digital experiences
Translate complex data from multiple sources and analytical tools into clear, actionable insights and recommendations for clients and internal teams
Partner with Experience Strategy, Content Strategy, and Experience Design to ensure behavioral insights and performance data inform customer journeys, content priorities, design decisions, and strategic roadmaps
Define and support measurement frameworks, KPIs, and success metrics aligned with customer needs, business objectives, and experience goals
Collaborate with Technology on analytics implementation, tagging strategies, event tracking, and data collection requirements
Support GA4/GTM implementation and quality assurance, validating data accuracy, identifying tracking gaps, and improving measurement reliability
Build and maintain dashboards, reports, and performance analyses that make data accessible, meaningful, and actionable
Support experimentation, A/B testing, and optimization initiatives by establishing baselines, analyzing results, and identifying opportunities for improvement
Monitor and evaluate experience performance over time, measuring the impact of changes and recommending ongoing optimizations
Your Experience & Skills
3+ years of experience in digital analytics, experience analytics, customer insights, digital performance, or a related discipline
Strong understanding of website analytics, customer behavior, digital journeys, and how data informs experience strategy and business decisions
Proficiency with Google Analytics 4 (GA4), Google Tag Manager (GTM), and Google Search Console
Familiarity with SEO/GEO, AI visibility, and behavioral analytics tools such as Semrush, Ahrefs, Peec AI, Microsoft Clarity, Hotjar, or similar platforms
Experience with data visualization and reporting tools such as Looker Studio, Power BI, Tableau, or similar platforms
Solid understanding of digital measurement, event tracking, tagging, data quality, and analytics implementation best practices
Strong analytical and problem-solving skills, with the ability to interpret complex datasets, identify meaningful patterns, and translate findings into actionable recommendations
Excellent communication and data storytelling skills, with the ability to make complex information accessible and compelling to clients and cross-functional teams
Strong attention to detail, intellectual curiosity, and a proactive approach to uncovering insights and opportunities
Familiarity with experimentation, A/B testing, conversion rate optimization, and performance measurement is a plus
Agency or consulting experience is a plus

Experience Analyst

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