layiq
/la·yiq/adjective
worthy; deserving; fitting; suitable.
A role, opportunity, or path that merits attention, time, and pursuit.
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Job opportunity
Head of Social - Square
Bay Area, CA, United States of America
Source: Block careers · View original posting
Employer job description
From Block's posting. “We” and “our” refer to the employer.
As Head of Social for Square, you’ll sit within Brand Strategy & Marketing and own social as a channel: its strategy, audience, content calendar, community, and performance. This is an individual contributor role with no internal team; you’ll be the primary point of contact for social, partnering with the Brand Lead and your creative counterpart to connect Square’s positioning to the work that gets published.
Your primary focus will be organic and owned content, with responsibility for advancing brand perception goals and partnering with paid teams so organic and paid reinforce each other.
You Will
- Set the social strategy for Square. Define what social is for, what it does that other channels cannot, and what it is deliberately not for. Connect that strategy to Square’s positioning in partnership with the Brand Lead.