Social Media and Email Marketing Specialist

About the Role

Own social media and email marketing for a consumer fintech wealth-planning startup. As part of the Marketing team, you will create and improve campaigns, build audience engagement, and use performance data to guide the strategy.

What You'll Do

• Manage social channels including Instagram, Facebook, LinkedIn, YouTube, and TikTok, keeping content on-brand and on schedule.
• Coordinate with external creative partners to brief and deliver content on time.
• Build content calendars and engage with the audience through comments and direct messages.
• Spot relevant trends and adapt them into suitable social content.
• Plan and execute email campaigns in HubSpot or a similar platform, including writing and designing newsletters.
• Run email experiments across subject lines, send times, formats, and audience segments.
• Track campaign performance, share actionable insights, and adjust plans based on results.

What We're Looking For

• 1 to 2 years of experience in social media, email, or digital marketing, with measurable campaign or audience growth results.
• Hands-on experience managing at least one major social platform, including publishing, community engagement, and performance tracking.
• Experience executing email campaigns and A/B tests in HubSpot, Mailchimp, Klaviyo, or a similar platform.
• Strong writing skills and the ability to adapt brand voice across social posts, email copy, and newsletters.
• Comfort interpreting engagement, open, click-through, and conversion metrics to inform decisions.
• Experience coordinating agencies, content creators, or freelancers; paid social familiarity is helpful.
• Fintech, personal finance, or consumer brand experience is helpful.