layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

LAYIQ - Creative Operations & Resource Management Lead, Marcom LA at Apple

Resourcing & Staffing
Build strong relationships across creative, production, design, brand, strategy, operations leadership, and vendor partners.
Partner with Marcom and Services resource managers to align strategies, share best practices, and maintain a big-picture view of our workforce.
Lead weekly stakeholder check-ins to optimize talent utilization, assign projects efficiently, and address resource gaps.
Manage contract, vendor, and full-time staffing, proactively overseeing agency relationships, resource burn, and contract lifecycles.
Align individual skills and career goals with project needs, carefully balancing workloads across full-time and freelance teams.
Oversee smooth onboarding and offboarding for all personnel (FTE, vendors, freelancers) in partnership with Associate Resource Managers.
Forecasting & Intake
Maintain a forward-looking read of the Brand and Project Management pipeline, translating volume and complexity into a rolling forecast of creative capability, skill, and capacity needs across all three creative pods (design, copy, art direction).
Forecast hiring and freelance needs for quarterly and fiscal year planning, factoring in project roadmaps and seasonality.
Sourcing & Talent Development
Collaborate with staffing vendors and internal teams to source, review, and screen new talent, ensuring sourcing partners understand our unique needs and secure top talent across creative, production, design, brand, and strategy.
Shift contractor and IC sourcing from reactive backfill to forward-facing recruiting aligned to future creative needs, building a sourcing pipeline matched to the studio’s evolving creative sensibilities.
Own up-leveling of existing talent as creative needs evolve — shaping skill-building and inspiration programming proactively, tied to where the pipeline is headed rather than after gaps emerge.
Creative Quality & Orchestration
Quality-gate every talent-to-assignment match before it reaches creative leadership for review, reducing Group Creative Director (GCD) workload by pre-filtering casting recommendations with a strong, consistent point of view on creative taste and quality standards.
Organize and run creative reviews by project priority, and coordinate with GCDs on talent fit assessments.
Establish and maintain shared operating playbooks across all three creative pods, connecting briefing, office hours, reviews, and intake into one coherent system rather than disconnected rituals.
Run structured retrospectives that feed learnings back into the forecast, tightening casting accuracy cycle over cycle.
Operational Excellence
Mediate resource-sharing challenges with functional and operations leads, conducting necessary risk and opportunity assessments.
Continuously improve resource management processes and workflows using modern planning tools (i.e. Airtable) and AI-driven insights.

Creative Operations & Resource Management Lead, Marcom LA

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