layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

LAYIQ - Manager-Digital Product Management at American Express

Drive the product roadmap and delivery for authentication and fraud-risk assessment capabilities.
Combine Product Manager and Product Owner responsibilities: shape process vision and business architecture; capture and groom requirements; prioritize the backlog; define acceptance criteria, SLAs and controls; track execution and report status.
Translate fraud-risk, authentication and customer-experience needs into epics, features, user stories, functional/non-functional requirements and measurable outcomes for Agile delivery teams.
Define product requirements across the agent trust journey, including customer authentication, agent identification, customer consent and delegated authority, agent-to-customer binding, permission/scope controls, credential or token lifecycle, transaction-time assessment, step-up/challenge paths, revocation, exceptions and servicing.
Partner with Fraud Risk Management, Decision Science and Data Science to identify and productize signals that help assess customer presence, agent/provider identity, delegated intent, device/session context, transaction and merchant context, behavioral patterns and anomalies.
Work with Technology and Enterprise/Technical/Data Architecture on solution design, APIs, events, data contracts, decisioning integrations, audit trails, telemetry, resiliency, latency and operational controls.
Support product controls that distinguish legitimate customer-authorized agent activity from account takeover, unauthorized delegation, agent/provider spoofing, manipulated intent, compromised agents, credential/token theft, replay and other emerging abuse patterns.
Coordinate with internal Product, Risk, Legal/Compliance, Information Security, Servicing and Technology partners, and where applicable external ecosystem participants, so authentication and fraud requirements are incorporated into launch roadmaps and integration designs.
Define and monitor success measures such as authentication success, approved fraud, false positives, customer friction, authorization outcomes, control performance, latency, exception rates and operational health; use insights to prioritize remediation and enhancements.
Lead or support discovery, testing, pilot readiness and post-launch reviews; convert fraud cases, defects and control gaps into prioritized product changes.
Maintain an external orientation to evolving agentic-commerce, digital identity and authentication standards and translate relevant changes into durable product requirements without overfitting to a single vendor or protocol.

Manager-Digital Product Management

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