Event Director, Live Experience & Events

About Right Formula

At Right Formula, we enable brands to push the limits of sports marketing through a unique blend of expertise, ingenuity and agility that we call the Right Formula. Our complete 360-degree service offering takes brands from partnership identification through to the delivery of fully integrated marketing strategies. With offices in the UK and the US, we support clients worldwide, helping them to accelerate growth through the power of sport.

Role Overview

The Event Director is a senior event management and leadership role within LEE, responsible for leading complex, high-profile live experiences and event programmes from initial brief through to delivery.

The role combines strategic event leadership, senior client and stakeholder management, commercial oversight and team leadership. The Event Director ensures that the event experience delivers against client objectives while working closely with Client Leadership, Producers, Senior Producers and Technical Production to ensure the wider project is successfully delivered.

The Event Director is not a replacement for Client Leadership or the overall project/production lead. They provide senior event and experience leadership where the scale, complexity or strategic importance of a project requires it.

Key Responsibilities

• Strategic Leadership
• Lead the development and delivery of complex, high-profile events and live experience programmes.
• Translate client objectives and strategic requirements into compelling, achievable event experiences.
• Provide senior event expertise from the earliest stages of a project, helping to shape the experience, approach and delivery model.
• Establish clear event objectives, experience principles, priorities and success measures.
• Challenge and develop event solutions to improve quality, impact, efficiency and scalability.
• Provide senior oversight across multiple event workstreams, ensuring the experience remains coherent from concept through to delivery.
• Contribute to the continued development and strategic growth of the LEE Event Management capability.
• Event Delivery
• Lead the end-to-end event experience across complex projects and programmes.
• Oversee event planning, logistics, guest experience, stakeholder requirements, schedules and onsite delivery.
• Ensure the event is delivered to the required creative, operational and experiential standard.
• Work closely with Producers and Technical Production to ensure event requirements are fully integrated into the wider production approach.
• Provide senior onsite leadership, acting as a key decision-maker and escalation point.
• Anticipate and manage complex risks, dependencies and challenges throughout the project lifecycle.
• Lead post-event evaluation, ensuring learnings are captured and translated into future improvements.
• Client & Stakeholder Management
• Build and maintain senior-level relationships with clients and key stakeholders.
• Act as the senior event lead and trusted advisor on complex event requirements and experience.
• Understand the client's wider business objectives and ensure these are reflected in the event strategy and delivery.
• Lead senior client meetings, presentations, event reviews and key decision-making sessions.
• Provide confident, solutions-focused advice and challenge where appropriate.
• Work closely with Client Leadership, maintaining clear ownership between the wider client/account relationship and event-specific leadership.
• Identify opportunities to strengthen client relationships through high-quality event delivery and new event opportunities.
• Team Leadership & Development
• Lead multidisciplinary event teams across complex projects and programmes.
• Provide direction, coaching and mentorship to Event Managers, Event Executives and wider LEE team members.
• Establish clear roles, responsibilities and ways of working across event teams.
• Build confidence and capability within the Event Management vertical.
• Share best practice and develop consistent approaches to event management across LEE.