layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

LAYIQ - Assistant Marketing Manager - Credit Marketing at Lowe's

Partners with the brand marketing managers within a small “pod” in an “agile” type setting to execute programs across the marketing calendar driving alignment with key stakeholders and delivering on highly effective marketing strategies, tactics and action plans that meet critical KPIs. Should also be able to function independently in this capacity should the brand manager need support.
Partners with the brand marketing manager in analyzing/interpreting data including merchandising P&L data to draw clear, actionable conclusions within the business area he/she serves as a subject matter expert to to build synthesized annual and quarterly objectives, strategies and tactical plans in partnership with the brand marketing manager to grow sales in-store and online.
Develops programs that create growth supported by fact-based business cases in partnership with Merchandising and/or operations.
Works with and supports the brand marketing manager to refine the annual marketing calendar that will drive category sales and build the brand – leading the development of briefs and serving as the assistant integrator across marketing and broader organization
Works closely with cross functional teams like .com, operations, flex, store environment, merchandising, promotions/pricing, marketing (creative, media, etc.) and others to execute a 360 omni-channel experience
Partner with cross-functional teams to develop product launches, product growth opportunities and associated marketing support in partnership with the merchandise vice president he/she partners with; integrates product launch efforts and timing into the master calendar led by the brand marketing director and managers
Develops specific visual merchandising support plans to align in-store experiences to overall marketing experiences; as well as .com with the experience team and event teams across Lowes.com
Works closely with marketing operations to integrate the right promotions into the right marketing vehicles; collaborates with marketing operations to analyze, monitor and report on the impact of programs against goals and objectives both quarterly and annually
Works closely with project management team, marketing operations team, media and brand engagement teams to operationalize and execute the work
Works closely with large external vendors and will be the subject matter expert in their vertical.
Works closely with merchandising, supply chain and Lowes.com online merchants to select the right product features, items and ensure pipeline sustainability before a campaign is produced or launched; coordinates product with project manager to arrive onset and on time for production efforts

Assistant Marketing Manager - Credit Marketing

Employer job description

Your Impact

What You Will Do

Minimum Qualifications

About Lowe’s

Equal opportunity and accommodations

About this listing

Listing check

Similar jobs

Similar jobs