layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

LAYIQ - Manager, Insights & Analytics | TB Rays at Legends Global

Serve as a strategic analytics partner to sales and marketing teams, delivering insights that directly inform revenue strategy and business decisions
Translate business objectives into analytical frameworks, identifying key drivers of revenue performance across acquisition, conversion, retention, and pricing
Develop and maintain reporting and dashboards that provide clear visibility into sales performance, pipeline health, pacing, and goal attainment
Build and maintain reliable data pipelines and models, using data extraction and transformation tools to bring internal and external data sources into a governed, accessible environment
Own and optimize the Salesforce CRM ecosystem, ensuring it is configured to effectively support ticket sales initiatives
Design and manage lead flow and lifecycle processes, including lead capture, routing, assignment, and progression through defined pipeline stages
Drive CRM adoption and usage across sales and marketing teams, establishing best practices for data entry, call logging, and opportunity management
Maintain and enforce data governance standards, ensuring accuracy, consistency, and completeness of customer and pipeline data across CRM, ticketing, and reporting environments
Analyze fan behavior and customer data to identify opportunities for audience segmentation, targeting, and personalized engagement strategies
Collaborate with marketing to execute targeted campaigns, building and managing audience segments based on behavior, engagement, and lifecycle stage, and supporting campaign setup and performance tracking
Support revenue planning initiatives, including forecasting, pricing strategy, inventory optimization, and segment projections
Deliver data-driven recommendations to sales and marketing leadership to improve prospecting, pipeline efficiency, campaign effectiveness, and overall sales performance
Partner with Rays and Legends Global analytics, data engineering, and technology teams to ensure data is structured, accessible, and aligned for reporting, modeling, and insights generation
Create executive-ready presentations and insights that clearly communicate performance, trends, and strategic recommendations to senior leadership
Continuously identify and implement process improvements and automation, reducing manual effort and enhancing scalability across sales, marketing, and analytics operations
LEADERSHIP SKILLS
Ability to work effectively in a fast-paced and rapidly changing environment.
Strong understanding of CRM systems, data models, database structures, data mining, and segmentation techniques.
Strong analytical skills with the ability to collect, organize, analyze, and communicate significant amounts of information accurately.
Ability to translate data and analytical findings into clear business recommendations.
Strong written, verbal, and presentation skills.
Ability to collaborate effectively with technical and non-technical stakeholders.
Strong organizational and project management capabilities.

4-6+ years of relevant experience in data analytics, business intelligence, CRM, revenue operations, or a related field.
Demonstrated experience supporting sales, marketing, or revenue strategy functions through data and insights
Demonstrated experience managing and optimizing CRM platforms, preferably Salesforce
Proven ability to translate business needs into analytical approaches and deliver actionable recommendations
Proven ability to improve processes, drive adoption, and enhance system effectiveness
Experience working in cross-functional environments, partnering with business and technical teams to drive outcomes
Understanding of customer lifecycle, pipeline management, and campaign execution
Bachelor’s degree in Business, Strategy, Economics, Statistics, Marketing, Information Systems, Computer Science, or related field (or equivalent experience)
Technical Competencies
Expert-level understanding of SQL (Snowflake preferred)
Proficiency in data extraction tools and processes (Fivetran preferred)
Proficiency in data transformation tools and processes (Coalesce preferred)
Proficiency in programming languages such as R or Python
Experience with data visualization tools (Tableau preferred)
Experience with CRM systems (Salesforce preferred), including administration, workflows, validation rules, reporting, segmentation, and dashboards
Experience with Tickets.com/ProVenue is a plus
Familiarity with marketing automation platforms (e.g., Salesforce Marketing Cloud, HubSpot)
Understanding of data structures, data modeling, and data integration concepts, including APIs and data syncing processes
Advanced data analysis skills in Excel
Analytical & Strategic Skills
Strong ability to analyze complex datasets and translate findings into actionable business insights
Experience applying segmentation, forecasting, and performance analysis to drive revenue growth and efficiency
Ability to connect data to business strategy, influencing decisions across pricing, sales approach, and marketing investment
Skilled in identifying trends, patterns, and opportunities across customer behavior and revenue performance
Ability to translate business processes into scalable CRM workflows and automation
Ability to identify process gaps and implement practical, scalable solutions
Ability to prioritize high-impact analyses in a fast-paced, evolving environment
Strong problem-solving mindset with a focus on driving measurable business outcomes and operational effectiveness
Personal Attributes
Passion for MLB with appreciation for sports business dynamics and fan engagement
Intellectual curiosity and desire to continuously learn new techniques and technologies
Highly detail-oriented with unwavering commitment to data accuracy, quality, and system integrity
Proactive and solutions-oriented, identifying opportunities for improvement before being asked
Strong communication and collaboration skills, with the ability to work independently while remaining team-oriented across teams
Process-driven mindset with a focus on consistency, scalability, and efficiency
Resilient and adaptable in fast-paced, high-visibility environments
Commitment to ethical data practices and customer privacy
WORK ENVIRONMENT & TRAVEL
Role requires regular on-site presence to support project launch, client partnership, team leadership, and venue-related activity.
Ability to work both traditional and non-traditional hours, including nights, weekends, holidays, and event-based schedules as business needs require.
At Legends Global, our people power every success. You’ll work alongside exceptional talent, learn from world-leading experts, and contribute to projects that set the standard across sports, entertainment, hospitality, and live experiences. If you’re driven to operate at the highest level, build with purpose, and help partners win on the biggest stages, you’ll thrive here.

Manager, Insights & Analytics | TB Rays

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