layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

LAYIQ - Senior Digital Experience Manager at Xsolla, Remote

Execute and continuously optimize web strategy across xsolla.com and all subsites.
Find and act on opportunities to improve engagement, site effectiveness and user experience.
Use analytics, UX feedback and user-journey insights to prioritize improvements, working with Product and Self-Service.
Turn business priorities into clear, actionable web initiatives.
Web Operations and Publishing
Own day-to-day web operations and publishing workflows.
Run launch execution, release readiness and ongoing site updates.
Manage intake, prioritization and delivery of marketing, launch and go-to-market web requests, escalating business-critical needs with Product and Engineering.
Keep a clear, shared view of active web initiatives and priorities.
CMS and Platform Operations
Act as operational lead for the CMS and publishing systems behind xsolla.com.
Work hands-on: build, update and publish directly in the CMS, while leading Web Ops and coordinating Product, Design, Development, SEO, DataOps and DevOps.
Partner with Product on template improvements and contributor workflows.
Keep templates, metadata, SEO implementation and UX standards consistent.
Support migrations and help the web ecosystem scale operationally.
Lead Generation and Website Workflows
Own operational outcomes for go-to-market and lead-generation workflows, including meeting-booking experiences, lead capture and routing, and Pardot and Salesforce integrations (current tooling includes Chili Piper).
Resolve issues directly or coordinate with Marketing Operations and Salesforce admins.
Keep these systems aligned with Marketing, Sales, Events and campaign execution.
Cross-functional Leadership
Be the go-to web lead for Integrated Marketing and go-to-market stakeholders.
Run recurring syncs, launch planning and implementation alignment across Marketing, PMM, Sales, PR, Events, Design and Engineering.
Align day-to-day execution with platform capabilities and the Product roadmap.
UX and Analytics
Provide UX feedback and user-journey recommendations across web initiatives.
Work with Design and Product to improve information architecture, navigation, usability and conversion flows.
Partner with SEO, Analytics and DataOps to track engagement and surface optimization opportunities.
Monitor traffic, engagement, conversion, booking performance and publishing velocity.
QUALIFICATIONS & SKILLS: 6–8+ years in web, digital experience or website operations roles, including at least 2–3 years leading cross-functional launches or running a large multi-site website, ideally at a B2B or technology company.
Hands-on experience running a CMS and publishing workflow at scale, including templates, metadata and SEO implementation, and comfort building and publishing pages yourself.
Technical web fluency: not a developer, but able to troubleshoot and tell whether an issue is content, CMS configuration, analytics, infrastructure, Product or Development work.
Experience with digital asset management (DAM) and content governance.
Working knowledge of marketing and lead-generation tooling such as Salesforce, Pardot (Account Engagement) and Chili Piper.
A strong UX eye and comfort using analytics to find problems and prove improvements.
Proven ability to lead cross-functional launches and keep many stakeholders aligned without direct authority.
Clear written and verbal communication, and a bias for reliable execution.
Nice to have: Experience with website migrations, experimentation and A/B testing, or the video game industry.
HOW SUCCESS IS MEASURED: Launches ship on time, high quality and release-ready.
Website engagement and effectiveness improve over time.
Publishing is efficient and uninterrupted.
Stakeholders feel supported and aligned.
Web operations scale across xsolla.com and its subsites.
BENEFITS: We are passionate about fostering a supportive environment for our team, so we prioritize the physical, mental, and emotional well-being of our employees and their families through a comprehensive Benefits Program. This includes 100% company-paid medical, dental, and vision plans, unlimited Flexible Time Off, and a personalized career roadmap for each employee. By investing in professional development through training and educational opportunities, we ensure that our team thrives both personally and professionally. Together, we’re not just building a business; we’re cultivating a community that values creativity, collaboration, and the transformative power of play.
EQUAL EMPLOYMENT OPPORTUNITY STATEMENT: Xsolla is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other characteristic protected by law. We consider qualified applicants with criminal histories in accordance with the Fair Chance Act.
CRIMINAL HISTORY CONSIDERATION: For the Senior Digital Experience Manager, we will conduct a background check that may include the following:
Criminal history check
Employment verification
Education verification
RELEVANCE TO JOB RESPONSIBILITIES: The background check is relevant to this position because of the following role responsibilities
Accessing confidential company data
Ensuring compliance with regulatory requirements
RIGHTS UNDER THE FAIR CHANCE ACT: Applicants are encouraged to inquire about their rights under the Fair Chance Act. If you have questions regarding our hiring practices, please contact careers@xsolla.com.
By submitting the following job application form, you consent to Xsolla processing your data for career-related inquiries and potential employment opportunities. We process your data in accordance with this
Xsolla Privacy Notice for Job Applicants
. Please direct any inquiries regarding your data privacy to careers@xsolla.com.

Senior Digital Experience Manager

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ABOUT THE ROLE: xsolla.com

RESPONSIBILITIES: Web Strategy and Optimization

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