layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

LAYIQ - Global Retail Marketing Strategy Leader, Consumer and Gaming at Intel

Lead Global Retail Marketing Strategy
Define retail marketing priorities for Global Top Accounts aligned to business objectives, product roadmaps, and go-to-market strategies.
Develop scalable retail marketing frameworks that create consistency while enabling regional flexibility.
Shape retail marketing approaches across in-store, digital, e-commerce, retail media, shopper marketing, advocacy, and experiential programs.
Leverage shopper, market, and competitive insights to identify growth opportunities and recommend strategic actions.
Integrate retail requirements into major campaign, launch, and seasonal planning cycles.
Lead the content efforts for Intel's Retail Executive Connection and CES events, including overall marketing oversight.
Global ownership of the Retail Pilot programs in partnership with Accenture and Regional marketers.
Drives alignment for measurement of program activation and ROI
Drive Retail Marketing Excellence Across Priority Retailers
Develop marketing strategies and activation models for key retail channels and partners.
Create repeatable playbooks, toolkits, and best practices that improve execution quality and speed to market.
Define how global campaigns translate into retail environments and shopper experiences.
Identify opportunities to improve visibility, engagement, conversion, and category growth across retail ecosystems.
Champion innovative retail marketing solutions that enhance shopper experiences and strengthen Intel's market presence.
Enable Regional Marketing Teams
Serve as a strategic partner for regional retail marketing teams.
Collaborate with regional marketers to adapt global programs for local market needs and retailer priorities.
Provide marketing guidance, planning support, and execution recommendations for strategic retail initiatives.
Facilitate cross-region learning, sharing successful programs and scaling best practices globally.
Support regional teams in building stronger retailer marketing plans, activation strategies, and measurement frameworks.
Optimize Marketing Performance
Establish KPIs and measurement frameworks for retail marketing performance.
Assess program effectiveness through shopper, category, and campaign performance insights.
Partner with analytics teams to identify optimization opportunities and improve marketing ROI.
Lead reviews of retail marketing performance and recommend actions to improve outcomes.
Embed a test-and-learn culture to continuously refine programs, messaging, channels, and shopper experiences.
Influence Cross-Functional Marketing Strategy
Partner within Consumer Marketing, Retail Marketing Managers, Brand, Measurement, Regional Consumer Marketing, and Retail account teams to ensure alignment.
Represent the retail perspective in global marketing planning and prioritization discussions.
Influence investment decisions through data-driven recommendations and business cases.
Build alignment across stakeholders to deliver integrated retail marketing programs that support business objectives.
Travel needs about 30 -40 percent of the time on peak travel periods, primarily Q2 and part of Q3. Remaining travel needs at 10-20 percent.

Global Retail Marketing Strategy Leader, Consumer and Gaming

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