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cocollective
New York, NY
Source: cocollective careers · View original posting
From cocollective's posting. “We” and “our” refer to the employer.
Two heads are better than one.
co:collective is hiring an art director + copywriter team in NYC who believe brands should be less advertising-y and more action-y.
To be clear: this isn't a content role. We're not looking for someone to keep the feed full. We need a team that can deliver THE IDEA: the platform-defining, culture-moving concept that generates a hundred pieces of content.
Think REI closing on Black Friday for #OptOutside. Or CVS walking away from tobacco sales to align with its purpose. Or Patagonia transferring ownership to a trust and nonprofit that focuses on the Earth. Those weren't posts. They were bold business decisions turned into action that captured public attention. We call it STORYDOING rather than storytelling.
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