layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

LAYIQ - Performance Video Editor at Honeydew, New York, NY

Performance & Paid Social Editing
Edit performance marketing creative for Meta, TikTok, YouTube, and other paid channels, with a strong focus on hooks, pacing, retention, clarity, and conversion
Turn UGC from paid creator partnerships, patients, and dermatology partners into high-performing ads that feel native rather than overly produced
Build multiple versions, hooks, and iterations from the same source footage + b-roll to support rapid creative testing
Work from creative briefs while bringing your own editorial point of view to strengthen the final execution
Use performance learnings and feedback from the growth team to continuously improve future edits
Organic Social
Edit organic video content for Instagram, TikTok, and YouTube, balancing brand consistency with native pacing and storytelling
Understand how organic creative differs from paid creative and make editorial decisions that support virality, retention, shares, saves, and engagement
Stay current on social editing styles, formats, trends, hooks, sounds, and emerging platform behaviors without chasing trends that don't fit the brand
Hi-Fi & Brand Content
Edit footage captured by our videographer into polished, premium content used across paid ads, organic channels, brand storytelling, and celebrity partnerships
Confidently handle higher-end post-production, including multicam or interview edits, color, audio, and sound design
Maintain a consistent Honeydew look and feel while adapting the edit to the specific channel, audience, and objective
Be equally comfortable making a creator video feel native and making a high-production shoot feel elevated
Motion, Animation & AI
Create motion graphics and lightweight animation as needed, ideally in Adobe After Effects or similar tools
Use AI tools strategically to achieve animation, visual effects, asset generation, or workflow efficiencies that would otherwise slow down production
Have experience crafting ads with Higgsfield and understand how AI-generated video can be incorporated into a professional editing workflow
Stay current on emerging AI editing and generative video tools, and proactively identify where they can improve creative quality or speed without becoming a gimmick
Workflow & Collaboration
Work primarily in Adobe, with strong proficiency in Premiere Pro and comfort moving between Premiere, After Effects, Photoshop, and other Adobe tools as needed
Collaborate closely with the Manager of Creative and growth team, whether that’s contributing ideas in brainstorms or receiving feedback across shared projects
Receive and execute against creative briefs while also flagging opportunities to make the creative stronger
Manage projects, source footage, versions, exports, and archives cleanly in a fast-moving environment
Ideally be familiar with Frame.io and Suite Studios file-sharing system, or be comfortable quickly learning new review and asset-management workflows

Performance Video Editor

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