GEO Specialist

GEO Specialist

The GEO Specialist supports the strategy and execution of Generative Engine Optimization programs for a portfolio of B2B clients. This role works predominantly across on-site content planning and Reddit distribution (the two primary channels through which Foundation builds AI visibility) contributing to strategic engagements, content planning, and performance reporting.

KEY RESPONSIBILITIES

• GEO Research & Execution
• Research and document the prompts, questions, and content gaps that matter most for each client's audience and competitive position.
• Support analysis using GEO tools such as Profound, Ahrefs, and more.
• Contribute to AI visibility benchmarking — tracking how clients are cited across LLMs and the AI Search space relative to competitors.
• Assist in the development and maintenance of GEO strategies, execution scopes, and client-facing reporting assets.
• On-Site Content Planning & Support
• Create content plans which support AI citation
• Audit existing client content for GEO alignment and flag restructuring opportunities that could improve AI Visibility.
• Collaborate with writing and strategy teams to ensure content plans are executable and successful
• Reddit Strategy
• Develop and manage Reddit strategies that build client visibility & presence in the community content sources AI models reference.
• Identify the right subreddits, content angles, and participation strategies for each client's audience and objectives.
• Plan platform-native content that earns upvotes & citation — understanding what Reddit culture demands vs. what traditional marketing assumes.
• Support the strategy which drives authentic Reddit presence including organic participation, strategic comment engagement, and branded posts where appropriate.
• Performance & Reporting
• Track client KPIs including AI visibility, citation share, share of voice, AI referral traffic, prompt coverage, and Reddit engagement metrics.
• Contribute to regular performance reports with clear documentation of what's working, what isn't, and what to test next.
• Support ongoing testing across content formats, subreddit selection, post framing, and content structure.
• Cross-Channel Integration
• Collaborate with creative, SEO, and senior GEO team members to ensure Reddit and on-site activity supports broader channel strategies.
• Surface audience insights — trending topics, community sentiment, competitive signals — and feed them into client content planning.
• Participate in client content audits and strategy sessions with a GEO and AI Visibility lens.
• HOW SUCCESS IS MEASURED
• Execution Quality
• Post-handoff survey: senior strategists and execution teams rate brief clarity and deliverable quality 1–5 (target ≥4).
• No more than 1 significant rework cycle per deliverable triggered by unclear or incomplete work.
• Client Satisfaction
• Client NPS score within 4 weeks of initial strategy delivery (target ≥8).
• QBR question: "How confident are you in the strategic direction?" (1–5, target ≥4.5).
• Growth Toward Strategist
• Demonstrated expansion of skills into adjacent areas (technical SEO, social strategy, earned media) via PDP milestones.