layiq
/la·yiq/adjective
worthy; deserving; fitting; suitable.
A role, opportunity, or path that merits attention, time, and pursuit.
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Job opportunity
Brand Manager, D2B
5750 Mercury Dr, Dearborn, MI 48126, USA
Source: Carhartt careers · View original posting
Employer job description
From Carhartt's posting. “We” and “our” refer to the employer.
Inspired by Hard Work
At Carhartt, the values of hard work—dependability, honesty, and trust—are rooted in the legacy of our founder, Hamilton Carhartt. His commitment to serving hardworking people continues to inspire everything we do. Guided by his legacy and our mission—
We serve and protect all hardworking people by building durable products
—we remain dedicated to upholding these principles in every decision we make and every product we create.
- Position Details
- Title: Brand Manager, CCG D2B
- Department: Marketing
- Reports to: Sr. Manager, B2B Digital Experience
- Location: Dearborn, MI
- Job Classification: Hybrid
Job Summary
The Brand Manager for Carhartt Company Gear™ (CCG) Direct to Business (D2B) is responsible for developing and executing the marketing direction for companygear.carhartt.com site by balancing brand objectives with sales goals. This position plays a key role in bringing the Carhartt Company Gear™ digital experience to life by partnering with internal partners across D2B, merchandising and brand to execute marketing campaigns and B2B programs that make it easier for hardworking decision makers to choose Carhartt.