layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

LAYIQ - Regional Sales Director - Atlanta at Mineralys Therapeutics

Commercial Leadership / Launch Execution
Lead all regional launch planning and execution activities to ensure successful market entry and sustained product uptake
Translate national brand strategy into actionable regional business plans and field execution priorities
Lead team to achieve or exceed sales goals, market share targets, and key performance metrics at launch and beyond
Monitor market dynamics, customer feedback, and competitive intelligence to adjust strategy in real time
Drive accountability for performance through data-driven decision making and disciplined execution
Team Leadership / Coaching
Recruit, onboard, develop, and retain top-performing territory managers across the region
Lead, coach, and motivate a team of approximately 8–12 territory managers
Establish and maintain high level of disease state, clinical and product knowledge
Evaluate performance of territory managers and coach to skill and career development through regular field contact
Foster a high-performance culture focused on accountability, collaboration, and continuous improvement
Build strong succession plans and talent pipelines
Customer / Market Engagement
Develop and maintain relationships with key healthcare providers, health systems, integrated delivery networks (IDNs) and strategic accounts
Partner with territory managers on key customer interactions, access challenges, and develop account strategies
Support pull-through with IDNs, organized customers, and priority accounts timely and effectively sharing of customer insights with internal stakeholders
Cross-Functional Collaboration
Partner closely with Market Access, Marketing, Medical Affairs, Training, Operations, and HR to support launch readiness and execution
Provide field-driven input into brand planning, messaging, and tactical adjustments
Collaborate with Area Sales Directors and peers to share best practices and drive consistency across regions
Support national meetings, launch planning sessions, and field communications
Compliance / Operational Excellence
Ensure all regional activities are conducted in full compliance with company policies, industry regulations, and legal standards
Manage regional budgets and resources effectively
Maintain accurate forecasting, CRM utilization, and reporting discipline
Uphold Mineralys’ values of collaboration, integrity, quality, trust, and urgency

Regional Sales Director - Atlanta

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