layiq
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Loading LAYIQ…Job opportunity
San Diego, CA, US
Source: LandCare careers · View original posting
From LandCare's posting. “We” and “our” refer to the employer.
WHO WE ARE
Our dedicated team of professionals provide the full spectrum of landscape services. After 3 decades in business and more than 3,000 team members from coast-to-coast, we’re incredibly proud of the work that we do.
Our passion is our motivator and our focus is simple – create an extraordinary culture, care for our team members, give back to our communities & build a greener future.
THE POSITION
The Visual Content Specialist is a creative self-starter, providing internal and external communications support through visual content for initiatives designed to enhance the organization’s employment and consumer brands. You will develop, produce, design, and edit a variety of multimedia visual content aligned with the brand voice for video, digital, print, and other related uses.
WHAT WILL YOU BE DOING?
Follow art and content direction from Director of Marketing and Communications to execute visual components of the brand’s content strategy and tell the story through photography, design, or video
Apply photography and videography skills to build visual content for internal and external use across marketing, corporate initiatives, training, recruitment, benefits, and any other communications-related areas
Promote consistent messaging by staying true to the brand voice across all forms of mediums
Collaborate with colleagues to service visual content needs and objectives. Work closely with Marketing & Communications Specialist and Graphics Designer to produce cohesive and compelling materials
Coordinate and collaborate to drive visual content initiatives with cross-functional teams. Facilitate and lead meetings/discussions to collect ideas, information, stories, and material necessary to develop strategy and tactics necessary for execution of goals
Provide guidance and offer content opportunities across teams and individuals as help is needed
Ensure attention to detail i.e. checking that all team members in photography are in correct PPE, removing debris from frame, etc.
Comfortable working with team members to capture lifestyle photos and interview video that represents LandCare’s culture, core values, and tells a compelling story
Remain current with design trends, tools, best practices, and resources
Build on our library of visual assets throughout the year for internal and external use, as well as building a library of portfolio properties to be used for collateral marketing and/or awards submissions
Maintain the visual asset library with consistent file naming, tagging, and folder organization to ensure content is easily searchable and accessible across teams
Operate drone equipment to capture aerial photo and video content
Maintain and coordinate care of assigned photography, videography, drone, and audio equipment — including routine upkeep and arranging repairs or servicing as needed — to ensure readiness for shoots
Assist with special projects as needed and perform other duties as assigned
LAYIQ is an independent job-discovery service. This listing does not imply a partnership with or endorsement by the employer. Review the original posting for current details and availability.
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