From Amazon's posting. “We” and “our” refer to the employer.
We are looking for a dynamic, strategic, and highly analytical Senior Marketing Manager to own employer brand and recruitment marketing for One Medical Talent Acquisition. This is an omni-purpose role — serving as both the strategic and tactical partner to the Talent Acquisition team in establishing One Medical as a great place to work and attracting the clinical and non-clinical talent that powers our mission.
You will lead, innovate, and improve our marketing investment allocations through product and roadmap ownership, identifying efficiency gains and best practices while delivering a scalable candidate experience. Success requires solid analytical abilities, sound business acumen, and exceptional written and oral communication.
As a self-starter comfortable with ambiguity and a strong understanding of marketing KPIs, you will own team metrics and deliver regular reporting to leaders — making tradeoff decisions on resources and roadmaps that balance inputs from Finance, 3P, Legal, HR, and One Medical partners.
As the lead steward of our employer brand, you will own the strategy and execution of creative communications, content, and candidate experience campaigns across all recruiting functions. You will take a proactive approach to identifying creative strategies that deepen candidate engagement, keeping a close eye on industry trends and experimenting with new creative treatments to bring concepts to life, gain buy-in, and drive adoption across stakeholders.
You will also own the marketing stack that drives the majority of our provider hires — managing vendors, agency partners, and internal marketing teams while steering a substantial marketing investment. This highly visible role partners with senior leaders across the organization, pairing a rigorous approach to analytics with bold creative execution.
Key job responsibilities
Work at a strategic level to champion bold, creative ideas — and at a tactical level to ensure execution excellence of plans designed to deliver scalable, efficient solutions.
Improve the cost-effectiveness of marketing efforts without compromising the quality of candidates attracted.
Bring a strong background in creative work, with proven experience influencing and collaborating with diverse senior stakeholders — product designers, photo studios, and agencies — to move toward an aligned vision.
Earn trust from internal and external partners, and balance competing priorities in a rapidly changing environment.
Derive critical insights by analyzing data, identifying opportunities for improvement, gathering requirements, and prioritizing requests.
Take a rigorous approach to problem solving and analytics — producing, interpreting, and drawing conclusions from data.
Anticipate bottlenecks, provide escalation management, anticipate and make tradeoffs, as well as balance business needs versus constraints.
Gain and maintain awareness of labor markets and their impact on Healthcare Systems hiring.
A day in the life
No two days look the same. You might start by reviewing campaign performance and candidate-funnel metrics over coffee, then join a creative sync with your agency partners to refine employer-brand messaging. Midday, you're influencing senior stakeholders across Finance, Legal, and Recruiting on marketing investment tradeoffs. In the afternoon, you dig into source-of-hire data to spot efficiency gains, draft a leadership update, and brainstorm a bold new candidate-engagement campaign. You close the day steering a vendor conversation — balancing strategy and execution to keep great talent flowing to One Medical.
About the team
One Medical is a primary care solution challenging the industry status quo by making quality care more affordable, accessible, and enjoyable. We're on a mission to transform healthcare — improving the experience for everyone from patients and providers to employers and health networks.
In February 2023, One Medical joined Amazon. Together, we aim to deliver exceptional care to more people and achieve better health outcomes. As we grow, we're building a diverse, driven, and empathetic team where everyone can thrive.
We're looking for a Senior Marketing Manager to own employer brand and recruitment marketing — attracting the clinical and non-clinical talent that powers our mission.
Basic Qualifications
6+ years of professional non-internship marketing experience
7+ years of developing and managing acquisition marketing or channel programs experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience building, executing and scaling cross-functional marketing programs
Experience developing and executing campaigns across a multitude of timezones and languages
Preferred Qualifications
Experience driving direction and alignment with large cross-functional teams and agency partners
Experience designing and executing joint marketing plans with strategic alliance partners with global footprint
Equal Opportunity
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location.
Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, NY, New York - 130,000.00 - 185,000.00 USD annually
USA, TN, Nashville - 106,400.00 - 157,600.00 USD annually
USA, VA, Arlington - 118,200.00 - 160,000.00 USD annually
USA, WA, Bellevue - 118,200.00 - 160,000.00 USD annually
USA, WA, Seattle - 118,200.00 - 160,000.00 USD annually
About this listing
LAYIQ is an independent job-discovery service. This listing does not imply a partnership with or endorsement by the employer. Review the original posting for current details and availability.
