layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

LAYIQ - Creative Director at Shake Shack, Home, NY

Crack the creative idea
Translate business and brand briefs into concepts with a defined point of view. Own the articulation of each idea and the case for it with senior stakeholders.
Lead integrated campaign development
Bring a strong understanding of contemporary culture, social behavior and platform-native storytelling with the ability to develop ideas that translate naturally across channels, ensuring a consistent brand experience at every touchpoint.
Advance the brand’s identity in market
Lead the creative expression of Shake Shack's evolving identity, including tone, craft standards, and the distinctive assets the brand builds equity in over time.
Own the visual standard
Art direct photography and video from casting through post, maintaining creative excellence and consistency across every visual touchpoint.
Manage internal and external creative resources
Partner across internal and external creative resources. Guide the creative output of designers, copywriters, agencies and production partners. Collaborate with the Director of Creative Studio on resource planning, partner selection, scopes, budgets and production models, bringing in external expertise where scale or specialty warrants.
Lead, inspire and develop the creative team.
Set a compelling creative vision that energizes the team and inspires ambitious thinking. Direct, mentor and grow designers and copywriters, creating an environment where people feel supported in taking thoughtful creative risks. Establish clear feedback standards and foster a collaborative creative culture that attracts, develops and retains exceptional talent.
Required Qualifications
8 to 10 years of professional creative experience, including 3 to 5 years leading creative teams
Demonstrated ability to create integrated campaigns with measurable cultural and business impact. Portfolio should include at least one campaign led from concept through execution
Combination of agency and in-house experience preferred, ideally within food, beverage, hospitality, or another high-frequency consumer category
Excellent conceptual development, copywriting, and art direction skills with production know-how
Strong leadership, communication, presentation, and organizational skills
Proven ability to balance creative ambition with business objectives and operational constraints.
Ability to maintain creative standards in a high-volume, fast-paced environment
Reporting and Location
Reports to the VP of Marketing. The position sits within Shake Shack's internal Creative Studio, with cross-functional partnership across Brand Marketing, Culinary, Operations, and Digital.
Based in New York, 3 days per week onsite.

Creative Director

Employer job description

Key Responsibilities

Benefits at Shake Shack:

About Us

Equal opportunity and accommodations

About this listing

Listing check

Similar jobs

Similar jobs