layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

LAYIQ - Sr. Specialist, Organic Social at The Home Depot

60% - Content Creation & Execution - Owns the end-to-end development of organic social content across key platforms (e.g., Instagram, TikTok, Facebook, X, Pinterest, YouTube), using independent creative thinking and techniques to produce high-quality, on-brand work. Develops copy, visuals and video content that meet company standards, brand guidelines and quality expectations, ensuring all deliverables are proofread and error-free. Utilizes tools and systems to efficiently manage workflows and deliver content within prescribed timelines. Applies sound judgment to proactively identify and solve problems, and participates in strategic discussions to share expertise, improve creative outputs and drive innovation across organic social efforts.
20% - Cross-Functional Collaboration & Partnership - Builds strong relationships and partners cross-functionally with key stakeholders, including agencies, creative teams, studio, media, merchandising, marketing, public relations and platform partners. Demonstrates situational adaptability, stepping in to influence direction and drive change to deliver more customer- and brand-centric results. Streamlines workflows and develops solutions to meet project needs, improve efficiency and enable effective collaboration across teams. Serves as social media subject matter expert to partner teams and leaders to highlight best-in-class work.
20% - Project Management - Manages organic social projects from intake through delivery, overseeing timelines and milestones to ensure work stays on track and delivers against objectives. Serves as the day-to-day point of contact for agency partners, providing clear direction and feedback. Owns in-house project timelines and workflows, proactively identifying risks, resolving issues and adjusting plans as needed to meet deadlines and business needs.
Direct Manager/Direct Reports: Position Reports to Manager Organic Social
Position has no direct reports
Travel Requirements: Typically requires overnight travel less than 5% of the time.
Physical Requirements: Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On some occasions there may be a need to move or lift light articles.
Working Conditions: Located in a comfortable indoor area; any unpleasant conditions would be infrequent and not objectionable.

Sr. Specialist, Organic Social

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