layiq
/la·yiq/adjective
worthy; deserving; fitting; suitable.
A role, opportunity, or path that merits attention, time, and pursuit.
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- Pay
- Salary range: $180,000 to $225,000 annually. Visa sponsorship is not available.
- Sponsorship
- Salary range: $180,000 to $225,000 annually. Visa sponsorship is not available.
Employer job description
From Clera's posting. “We” and “our” refer to the employer.
About the Role
As the founding Head of Product Marketing, you will shape how an AI and legal technology company explains its products to customers. Reporting to the Head of GTM, you will work with executives and teams across Product, Engineering, Sales, and Customer Success to turn complex technology into clear, trusted messaging.
What You'll Do
- Develop positioning and messaging that translate technical capabilities into simple, differentiated customer value.
- Own the editorial calendar and set priorities for the company's marketing narrative.
- Build launch narratives by defining the customer problem, audience, messaging, and supporting proof.
- Write and edit content across web, email, social, presentations, sales materials, and other channels.
- Partner with executives to develop posts, videos, panels, and interviews, and present on camera when appropriate.
- Interview customers and collaborate with Sales and Customer Success to understand buying motivations and customer language.
- Direct video and content production, including topics, speakers, and creative hooks.
- Create sales enablement materials that explain products at different levels of detail.
- Monitor competitors and the AI market, and partner with performance marketing to refine messaging based on results.
What We're Looking For
- At least 7 years of experience in product marketing, communications, or storytelling in AI, enterprise software, legal technology, or a similarly complex product environment.
- Experience in legal practice, legal technology, legal journalism, or marketing to legal audiences, with an understanding of how legal professionals evaluate and buy products.
- Strong writing and editorial judgment, with experience owning product positioning, messaging, and launches.
- Experience working across product, engineering, sales, customer success, and external agencies while maintaining strategic direction.
- Experience with customer research, sales enablement, and directing content or video production, including presenting on camera.
- Curiosity about AI architecture and infrastructure, and proficiency with modern AI tools.
Compensation
Compensation & Benefits
Salary range: $180,000 to $225,000 annually. Visa sponsorship is not available.
Location
Remote within the United States, with meaningful Eastern Time overlap and periodic travel required.
About this listing
LAYIQ is an independent job-discovery service. This listing does not imply a partnership with or endorsement by the employer. Review the original posting for current details and availability.
Employer posted:
Listing check
- Employer posted
- · 2 days ago
- Status
- Listed as a current opening
- Apply goes to
- Ashby, the employer's hiring system