Senior Growth Lead

About the Role

Own hands-on marketing for an AI-powered hospitality software platform, spanning product marketing and demand generation. You will shape how the product is positioned and build scalable campaigns across digital and in-person channels.

What You'll Do

• Develop product positioning, messaging, and marketing website pages tailored to customer segments.
• Create content such as videos, use cases, blog posts, and webinars that communicate product value.
• Research competitors and the market to inform go-to-market strategy.
• Own content and design initiatives, and test channels such as newsletters, podcasts, and influencer partnerships.
• Plan and execute field marketing, including events, conferences, local campaigns, and relationship-building dinners.
• Develop and amplify executive thought leadership across LinkedIn and other channels.
• Build and optimize paid advertising campaigns, signup funnels, and lead generation programs.
• Use marketing analytics, conversion metrics, and A/B testing to evaluate and improve campaigns.

What We're Looking For

• At least 5 years of marketing experience in B2B SaaS or AI, with ownership of campaigns from positioning through execution.
• Hands-on experience with paid acquisition, funnel optimization, and measurable conversion outcomes.
• Experience across inbound channels such as SEO, content, and social, as well as outbound, events, and field marketing.
• Strong writing and messaging skills for technical or complex products, plus experience producing marketing content and coordinating creative assets.
• Experience with webinars or events, competitive research, analytics, and experimentation at a fast-growing company.
• Hospitality experience is not required; the ability to learn the sector quickly is important.