layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

LAYIQ - College & Ambassador Marketing Manager at Fashion Nova

Own, architect, scale, and lead Fashion Nova’s nationwide College Ambassador & Campus Strategy, driving brand affinity and sales across target universities.
Establish recruitment, onboarding, engagement, and retention frameworks to manage a high-performing network of student brand ambassadors and campus leaders.
Develop campus-specific playbooks tailored to top college markets, greek life, campus organizations, and student culture.
Build and manage a robust pipeline of student creators, micro-influencers, and campus trendsetters to generate a continuous, high-volume content engine.
Structure competitive incentive models, product gifting tiers, exclusive perks, and commission structures to keep ambassadors motivated and engaged.
Act as the brand’s authentic voice within campus communities, cultivating organic loyalty and word-of-mouth advocacy.
Conceptualize and execute high-impact 360-degree campus campaigns, blending viral digital activations with dynamic real-world events like tailgates, spring break activations, pop-up shops, and music festival tie-ins.
Oversee large-scale product seedings, capsule launch gifting, and exclusive campus discount initiatives to drive immediate conversion.
Manage end-to-end event production, logistics, budget allocation, and vendor management for on-campus brand footprints.
Partner closely with Influencer Marketing, Social Media, PR, Performance Marketing, and Creative teams to align campus campaigns with major collection drops, holiday moments, and core brand milestones.
Feed high-performing campus content directly to performance and social teams for repurposing across paid ad channels and organic feeds.
Collaborate with E-Commerce and Merchandise teams to identify Gen Z demand trends and optimize student-focused promotional strategies.
Define and track core KPIs for the campus program.
Deliver regular dashboards to executive leadership detailing ROI, key wins, and actionable optimization strategies.
Leverage affiliate tracking, custom promo codes, and tracking to map the full conversion funnel from campus touchpoints to purchase.
Monitor Gen Z behavioral shifts, emerging viral trends, platform updates (TikTok, Instagram, Snapchat), and campus culture in real time.
Conduct competitive benchmarking to keep Fashion Nova steps ahead of other fast-fashion and youth-centric retail brands.
Translate cultural moments into agile, real-time marketing activations that capture immediate consumer attention.

College & Ambassador Marketing Manager

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