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Mast-Jägermeister US
White Plains, NY, US
Source: Mast-Jägermeister US careers · View original posting
From Mast-Jägermeister US's posting. “We” and “our” refer to the employer.
We’re hiring a Head of Marketing to lead Jägermeister’s rejuvenation in America. You’ll rebuild its relevance with the next generation of legal-age drinkers while protecting what makes the brand distinctive. You’ll also lead and coach the team, strengthening our ability to build the brand for the long term.
You’ll report to the US CEO, with a dotted line to the Global CMO, and sit on the US senior leadership team. You’ll lead Consumer Marketing for Jägermeister and Trade Marketing for Jägermeister and Teremana, with around 20 people and five direct reports. The work spans brand communications, social, experiential, events, owned and earned channels, partnerships and paid media.
The Global Brand team sets the Global Jägermeister brand strategy. You'll turn that direction into a US strategic plan and lead its delivery.
Over the first three years, we’re looking for steady progress toward sustainable US growth and a stronger following among the next generation of legal-age drinkers. That includes stronger bartender advocacy, a more consistent ice-cold shot experience and lasting community relationships in priority markets. We also want to see Marketing, Sales and field teams working from one plan, sharing what they learn and building on what works.
How We Work
Our Living Brand Values are BOLD, SOCIAL, MASTERFUL and AUTHENTIC. We own our decisions, give each other honest feedback and care about the craft. Our Marketing Code and responsible drinking commitments guide every marketing decision.
The Details
This full-time, exempt role is based at our White Plains, New York HQ office. Expect roughly 30% travel, including time in Jägermeister markets abroad to learn how the brand is built at its best, plus occasional evening commitments. Candidates must be 21 or older and authorized to work in the US.
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