layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

LAYIQ - Global Creative Lead, Reverb at Spotify, New York, NY

Lead and develop a team of approximately 5–6 graphic designers, motion designers, and producers, supporting their creative growth and career development.
Shape the visual and motion design direction across Reverb projects, creating distinctive work that brings Spotify's brand and stories to life.
Partner with teams across brand, communications, marketing, and production to turn creative briefs into engaging visual experiences across channels and formats.
Guide creative development from concept through delivery, providing clear direction, constructive feedback, and thoughtful design decisions.
Manage project intake, priorities, budgets, timelines, and resources to help the team deliver meaningful work across multiple projects.
Collaborate with Reverb's creative and production leads to build a connected, effective studio and a consistent creative experience.
Present creative concepts and recommendations to senior stakeholders, explaining the thinking behind decisions and building alignment.
Work with internal teams and external creative partners to maintain design quality, manage production needs, and navigate relevant legal and licensing requirements.
Who You Are: You bring 8+ years of experience in graphic design, visual design, or a related creative discipline, with a portfolio demonstrating strong visual storytelling, brand identity, and motion design.
You have 4+ years of experience leading creative teams, with a thoughtful approach to coaching, feedback, and helping others develop their craft.
You're comfortable shaping creative direction across digital, social, advertising, editorial, and long-form brand content, adapting your approach to different audiences and formats.
You have experience using Adobe Creative Cloud, Figma, and relevant visual or motion design tools, and you're curious about how emerging technologies can support the creative process.
You know how to balance creative ambition with practical delivery, making thoughtful decisions around timelines, budgets, and resources.
You communicate creative ideas clearly and enjoy collaborating with designers, producers, and partners across different disciplines and regions.
You have experience working with external creative studios, production companies, and partners, including managing budgets, contracts, and production workflows.
You care about creating an inclusive, supportive team environment where different perspectives are valued, feedback is welcomed, and people can do their best work.
Where You'll Be: This role is based in New York City.
We offer you the flexibility to work where you work best! There will be some in person meetings, but still allows for flexibility to work from home.
The United States base range for this position is $123,189.00–$175,985.00 USD, plus equity. The benefits available for this position include health insurance, six-month paid parental leave, 401(k) retirement plan, monthly meal allowance, 23 paid days off, paid flexible holidays, and paid sick leave. These ranges may be modified in the future.
Spotify is an equal opportunity employer. You are welcome at Spotify for who you are, no matter where you come from, what you look like, or what’s playing in your headphones. Our platform is for everyone, and so is our workplace. The more voices we have represented and amplified in our business, the more we will all thrive, contribute, and be forward-thinking! So bring us your personal experience, your perspectives, and your background. It’s in our differences that we will find the power to keep revolutionizing the way the world listens.
At Spotify, we are passionate about inclusivity and making sure our entire recruitment process is accessible to everyone. We have ways to request reasonable accommodations during the interview process and help assist in what you need. If you need accommodations at any stage of the application or interview process, please let us know - we’re here to support you in any way we can.

Global Creative Lead, Reverb

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