layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

LAYIQ - Senior Manager, Verizon Business Communications at Verizon

When you join Verizon

You want more out of a career. A place to share your ideas freely — even if they’re daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love — driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins.

In crisis and in celebration, we come together — lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the #VTeamLife.

What you’ll be doing...

The Verizon Business Communications team is looking for a versatile, proactive communications strategist to drive impactful storytelling across our commercial business. In this role, you will support our Small Business team, diving headfirst into end-to-end program execution while remaining agile enough to scale and support broader communication initiatives as business needs evolve.

You are a self-starter who thrives on managing campaigns independently, building cross-functional alignment, and converting strategic business goals into compelling narratives.

Responsibilities will include:

Strategic Planning & Campaign Architecture: Translating commercial business strategy into integrated communication strategies.
Earned Media Strategy & Media Relations Execution: Pitching compelling stories, build relationships with key business, trade, and local media, and drive brand credibility and sentiment.
Program Execution & Local Outreach: Driving end-to-end campaign rollout and execute local or grassroots programs to bring national business priorities to life at a regional level.
Executive Communications & Leadership Narrative Counsel: Providing strategic messaging discipline, briefing materials, and executive positioning for key business leaders.
Strategic Writing & Message Governance: Developing disciplined narrative frameworks, message maps, proof points, Q&As, and written content that scale across internal and external channels.
Measurement & Operations: Utilizing data-driven insights and comms operations metrics to evaluate campaign impact, optimize channels, and deliver operational excellence.
What we’re looking for...
You’ll need to have: Bachelor’s degree or four or more years of work experience.
Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.
Experience in corporate communications, public relations, or agency environments.
Proven track record of end-to-end program management and executing local or regional activations.
Even better if you have one or more of the following: Experience supporting small business comms or local community engagement initiatives.
Established relationships with business, regional, or industry trade journalists.
Experience in telecommunications, B2B, or technology sectors.
Exceptional written, verbal, and narrative development skills.
Ability to work independently as a self-starter across a matrixed organization.
If Verizon and this role sound like a fit for you, we encourage you to apply even if you don’t meet every “even better” qualification listed above.
Where you’ll be working
In this hybrid role, you'll have a defined work location that includes working from home and a minimum of three days per week in the office, which will be set by your manager. Employees are responsible for maintaining compliance with hybrid work policies.
Scheduled Weekly Hours
40
Equal Employment Opportunity
Verizon is an equal opportunity employer. We evaluate qualified applicants without regard to veteran status, disability or other legally protected characteristics.

Senior Manager, Verizon Business Communications

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