Sales Director

Opperate helps businesses build and scale high-performing sales teams through structured sales processes, outbound prospecting, and performance-driven execution. We focus on building efficient sales operations that generate qualified pipeline and support sustainable business growth.

About the Role

We are looking for an experienced Sales Director to lead and scale our sales organization. This individual will oversee Sales Managers, Team Leads, Sales Development Representatives (SDRs), and Account Executives (AEs), ensuring alignment between sales strategy, pipeline generation, and revenue objectives.

The ideal candidate combines strategic thinking with hands-on sales leadership and has experience developing managers, optimizing sales processes, and building high-performing sales teams.

Key Responsibilities

• Sales Strategy & Growth
• Develop and execute sales strategies aligned with company objectives and revenue targets.
• Establish sales goals, KPIs, and performance benchmarks across SDR and AE teams.
• Identify opportunities to improve pipeline generation, conversion rates, and overall sales productivity.
• Support business expansion through effective planning, forecasting, and resource allocation.
• Leadership & Team Management
• Lead and oversee Sales Managers, Team Leads, SDRs, and AEs.
• Coach and develop sales leaders, establishing clear expectations and accountability.
• Build a strong performance culture focused on ownership, collaboration, and continuous improvement.
• Partner with Talent Acquisition on hiring plans, team expansion, and leadership development.
• Sales Operations & Performance
• Oversee sales forecasting, pipeline reviews, CRM reporting, and performance analytics.
• Evaluate sales processes and implement improvements to increase efficiency and predictability.
• Monitor team performance, identify operational gaps, and implement corrective strategies.
• Ensure effective coordination between prospecting, qualification, opportunity management, and closing.
• Stakeholder Management
• Collaborate with executive leadership on commercial strategy and business priorities.
• Maintain relationships with key clients and stakeholders where required.
• Communicate sales performance, risks, and growth opportunities to senior leadership.

Requirements

• 8+ years of experience in B2B sales, preferably in SaaS, technology, or related industries.
• 4+ years of sales leadership experience, including managing managers or multiple sales teams.
• Proven experience overseeing SDRs, AEs, and Team Leads.
• Demonstrated success in achieving revenue targets and scaling sales operations.
• Strong understanding of outbound sales, pipeline management, forecasting, and sales methodologies.
• Experience using CRM platforms and sales performance reporting tools.
• Excellent leadership, communication, analytical, and decision-making skills.
• Ability to operate effectively in a fast-paced, growth-oriented environment.

Preferred Qualifications

• Experience leading distributed or international sales teams.
• Background in sales development services, outsourced sales, or high-growth SaaS organizations.
• Experience building sales playbooks, performance frameworks, and scalable team structures.

What Success Looks Like

Consistent achievement of revenue and pipeline targets.

Improved productivity and conversion across SDR and AE teams.

Strong performance and development of Sales Managers and Team Leads.

Accurate forecasting and effective sales operations.

A scalable sales organization capable of supporting continued growth.