layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

LAYIQ - Associate Manager, U.S. Launch Support, in U.S. Marketing-Acton, MA or San Diego, CA (Hybrid) at Insulet

U.S. Launch Readiness and Execution
Coordinate assigned readiness activities within the approved U.S. launch plan, using integrated planning tools and established governance processes.
Assemble functional inputs and readiness evidence for launch readiness reviews and decision documents, identifying gaps, driving accountability, and helping to ensure key launch milestones are met.
Manage follow-through on assigned readiness gaps, coordinating Marketing, Field, Training, Customer Support, Digital Customer Experience, and Market Access milestones with the teams that own them.
Coordinate communications readiness for assigned launches, including internal and external communications plans, day-of-launch support, and integrated launch FAQs, with functional owners responsible for content and approvals.
Help identify launch dependencies, execution risks, and potential gaps, summarize their impact, and work with functional owners to outline potential next steps for review with the U.S. Launch Lead and Commercial PMO.
Participate in launch planning meetings, document decisions and assigned actions, follow up with owners, and flag overdue items or unresolved dependencies.
Launch Content and Coordination
Maintain a consolidated view of global toolkit inputs and required U.S. launch deliverables, using existing project plans to track availability, approval status, need-by dates, owners, and readiness gaps.
Coordinate functional decisions on whether global materials are adopted, adapted, or newly developed for the U.S., and track those decisions to completion.
Coordinate launch material requirements, delivery dates, and handoffs with functional content owners and project-management partners.
Flag inconsistent terminology, claims, or evidence across launch materials to the appropriate owner, helping keep approved messaging, evidence, and execution consistent across channels.
Maintain organized internal launch content, workstream plans, and executional guidance for internal and external partners.
Cross-Functional Launch Coordination
Serve as a day-to-day coordination contact for assigned launch workstreams and deliverables.
Partner with Field Marketing, Sales and Training teams to confirm launch resource availability and deployment readiness for customer-facing teams.
Coordinate evidence, access, and reimbursement inputs with Medical Affairs and Market Access owners, identifying dependencies affecting launch materials and readiness.
Coordinate launch requirements and handoffs with agency leads and functional owners, flagging delivery risks affecting readiness.
Launch Execution and Performance Measurement
Track established launch indicators and help manage reporting milestones with Data Analytics and functional owners, flagging missing information and issues requiring review.
Partner with Data Analytics and US commercial team to consolidate functional reporting into launch updates for marketing leadership. Data Analytics and the relevant functions are responsible for their underlying measures and reporting systems.
Prepare launch performance summaries that highlight operational issues and functional recommendations for review with the U.S. Launch Lead.
Capture lessons learned from current and prior launches, document agreed processes and handoffs, and maintain reusable templates and improvement recommendations for future launches.
Help ensure that launch activities are delivered on time, within approved budgets, and in accordance with company policies and regulatory requirements.
Minimum Requirements
Bachelor’s degree in marketing, business, communications, life sciences, or a related discipline.
Five or more years of relevant experience in marketing, product management, commercial operations, agency account management, sales, sales training, or a related function in the healthcare industry.
Demonstrated project management skills, including the ability to coordinate multiple workstreams, stakeholders, timelines, and deliverables.
Ability to analyze information, synthesize findings, and communicate clear recommendations.
Demonstrated ability to collaborate effectively in a cross-functional and matrixed environment.
Familiarity with promotional review processes and regulated marketing environments.

Associate Manager, U.S. Launch Support, in U.S. Marketing-Acton, MA or San Diego, CA (Hybrid)

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