layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

LAYIQ - Assistant Manager, Retail Center and Dealer Experience at General Motors

Lead business ownership for the Retail Center application, balancing dealer needs, business value, delivery feasibility, and operational readiness.
Translate dealer feedback, field observations, business strategy, and stakeholder input into product vision, roadmap priorities, requirements, user stories, acceptance criteria, and measurable outcomes.
Partner with dealers to understand sales workflows, validate concepts, support pilots, gather feedback, and improve adoption.
Coordinate cross-functional teams through discovery, requirements, design, development, integration, testing, launch, stabilization, and post-launch optimization.
Define and prioritize capabilities across dealer experience applications that help dealers locate information, complete tasks, manage workflows, serve customers, and operate more efficiently; this may include inventory, trade, incentives, order information, communications, and deal-entry capabilities.
Partner with vehicle inventory, pricing, incentives, and data teams to ensure Retail Center uses authoritative data, consistent business rules, reliable integrations, and clear data-quality practices.
Coordinate dependencies across dealer-facing applications and the shared platforms, data sources, integrations, and services that support inventory, pricing, incentives, customer identity, customer relationship management, and other retail workflows.
Establish launch-readiness criteria for new and enhanced dealer experience capabilities, covering business requirements, dealer access, data quality, user acceptance testing, training, communications, support processes, monitoring, and operational handoff.
Lead pilot, rollout, and change-management activities for dealer experience capabilities, including dealer communications, enablement, feedback collection, issue triage, adoption tracking, and transition to steady-state support.
Serve as a business escalation point for dealer, product, data, integration, and operational issues; coordinate root-cause analysis, mitigation, corrective actions, and sustained resolution.
Manage relationships with vendors and external partners, including delivery expectations, requirements, risks, issue resolution, performance, and alignment to GM business objectives.
Provide concise updates on roadmap progress, milestones, risks, decisions, dependencies, launch readiness, and changes to leadership and stakeholders.
Represent dealer experience initiatives in cross-functional governance forums and ensure business decisions, trade-offs, and requirements are documented and maintained in the authoritative work-management system.
Identify opportunities to streamline manual work, eliminate fragmented or redundant workflows, improve reliability, and simplify the dealer and customer experience.
Your Skills & Abilities (Required Qualifications)
Bachelor’s degree in business, technology, automotive, product management, or a related field.
Four to six years of experience leading cross-functional initiatives, products, programs, business processes, or related work.
Experience supporting the dealer retail network, automotive, digital retail, or customer-facing applications.
Experience translating dealer and business needs into product priorities, requirements, workflows, and implementation plans.
Experience delivering products or programs across business, design, engineering, data, and operations teams.
Experience working directly with dealers or other end users to validate solutions and improve adoption.
Strong analytical, problem-solving, business judgment, and communication skills.
Working knowledge of enterprise applications, data integrations, APIs, and data-quality practices.
Experience managing vendors or external partners is a plus.
Experience with product, project, issue-tracking, or workflow-management tools is a plus.
Willingness to travel occasionally for dealer visits, cross-functional workshops, or other business needs.


GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc).

This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}.

The selected candidate will be required to travel <25% for this role.

Relocation benefits are available for candidates who qualify under company policy.

 About GM
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Assistant Manager, Retail Center and Dealer Experience

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